37 Interactive Entertainment 2024 Annual Report

Key insights

6 takeaways

01
Mobile games accounted for almost all of the company's 2024 revenue, at 16,882,137,496.98 yuan.See it on page 21
02
Operating revenue rose 5.40% to 17,440,957,495.58 yuan, while net profit attributable to shareholders grew 0.54%.See it on page 9
03
The company reports that in the publishing process, AI-assisted generated 2D art assets accounted for more than 80%.See it on page 18
04
Overseas revenue declined 1.47% to 5,721,764,637.40 yuan in 2024.See it on page 21
05
The 2024 annual profit distribution plan is 3.70 yuan cash per 10 shares (tax included).See it on page 55
06
Auditors issued an unqualified opinion with an emphasis-of-matter paragraph; the report separately states that, as of the audit report date, the company had not received the CSRC's conclusive opinion or decision on the investigation into alleged information disclosure violations.See it on page 85

Summary

This is the 2024 annual report of 37 Interactive Entertainment Network Technology Group Co., Ltd. (Shenzhen Stock Exchange code 002555), a Chinese online game developer and publisher, covering the period 1 January to 31 December 2024. The report contains management discussion, corporate governance, environmental and social responsibility information, and audited consolidated financial statements, which were audited by Huaxing Certified Public Accountants (Special General Partnership) with an unqualified opinion including an emphasis-of-matter paragraph; the report separately discloses a China Securities Regulatory Commission investigation into alleged information disclosure violations.

The company reported 2024 operating revenue of 17,440,957,495.58 yuan, up 5.40% year on year, and net profit attributable to shareholders of 2,673,021,327.30 yuan, up 0.54%. Mobile games generated 16,882,137,496.98 yuan, or 96.80% of revenue, while overseas revenue was 5,721,764,637.40 yuan, down 1.47%. Operating cash flow was 2,997,982,682.73 yuan, down 4.74%. R&D spending was 646,356,784.55 yuan, down 9.42%.

The report states that the board proposed a 2024 distribution of 3.70 yuan cash per 10 shares (tax included). It also describes the company's use of its proprietary AI model "Xiaoqi" across development and operations, with AI-assisted 2D art assets exceeding 80% in the publishing process.