37 Interactive Entertainment 2025 Interim Report (Summary)

Key insights

6 takeaways

01
Group operating revenue fell 8.08% year over year to RMB 8,486,116,689.62 in H1 2025, while net profit attributable to shareholders rose 10.72% to RMB 1,400,246,950.03.See it on page 4
02
Overseas operating revenue reached RMB 2,724,022,105.27 in H1 2025, which the report puts at 32.10% of total operating revenue.See it on page 13
03
Selling expenses decreased 17.73% year over year to RMB 4,410,194,833.32, which the report attributes to games moving from growth to mature stages and reduced traffic placement.See it on page 22
04
Net cash flows from operating activities were RMB 1,753,342,666.68, down 17.65% year over year.See it on page 4
05
The company reports that over 80% of the 2D art assets used in its publishing process are now generated with AI support.See it on page 16
06
The company's interim dividend plan is a cash dividend of RMB 2.10 (tax inclusive) per 10 shares, with no bonus issue, totalling RMB 464,569,913.01.See it on page 32

Summary

37 Interactive Entertainment Network Technology Group Co., Ltd., a Chinese listed online game developer and publisher (Shenzhen Stock Exchange, code 002555), released its 2025 Interim Report (Summary), covering H1 2025 with year-over-year comparisons to H1 2024; its interim financial statements are unaudited. The report covers industry context, operations by division and region, AI initiatives, investments, risks, shareholder structure, dividends and consolidated financial statements. Group operating revenue was RMB 8,486,116,689.62, down 8.08% year over year, while net profit attributable to shareholders was RMB 1,400,246,950.03, up 10.72%. Overseas operating revenue was RMB 2,724,022,105.27, or 32.10% of total operating revenue. Net cash flows from operating activities were RMB 1,753,342,666.68, down 17.65%. The company's interim dividend plan is a cash dividend of RMB 2.10 per 10 shares. The report states that Basic earnings per share were 0.64, compared with 0.57 in H1 2024. The company also reports that selling expenses fell 17.73% to RMB 4,410,194,833.32, and that its AI-related figures include more than 80% of 2D art assets generated with AI support.