Vedinad

Analysis: UGC Powers Sales & Retention

GameDiscoverCo's September 2025 newsletter presents updated research, produced with mod infrastructure provider Mod.io, on whether user-generated content and mod support improve game sales and retention.

• Games supporting official UGC or modding realize an 8% revenue advantage in year one, which grows to a 31% advantage by year five.
• UGC-enabled titles maintain significantly higher long-term engagement, with concurrent user counts 75% higher after two years and 115% higher after five years.
• Integrating UGC does not cannibalize paid DLC, as games with mod support generate 105% higher total revenue per DLC item.