Florere Game
Company
2 documents in the library are about Florere Game, from writers such as SocialPeta. Each has a summary and key insights with the page they come from.
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Documents about Florere Game
Article
Global Mobile Games in August 2025: Advertising, Revenue, and Downloads
The document provides an analysis of global mobile game trends in August 2025, focusing on advertising, revenue, and downloads across the App Store and Google Play.
- Roblox led Google Play revenue with $65 million and reached a record 47.3 million peak concurrent users in August 2025.
- Royal Match and Pokémon GO dominated App Store revenue, generating $79 million and $42 million respectively, while Royal Kingdom saw a 13.6% month-over-month revenue lift.
- FunPlus aggressively marketed Tiles Survive! with nearly 11,000 deduplicated iOS creatives in August, with 89% of ads utilizing vertical 720x1280 video formats.
SocialPetaSep 2025
Report28 pages
2025 Global Mobile Game Marketing Insights & Creative Breakdown
Mobile game advertising in 2025 was defined by rising creative volume, faster refresh cycles, and the spread of AI production, according to SocialPeta ad-intelligence data covering January to October 2025 across roughly 80 countries and 80 channels.
- Over 90% of mobile game advertisers now utilize AI to generate assets, marking a critical industry shift toward automation to combat rising competition.
- The average monthly creative volume per advertiser reached 123 in 2025, representing a 20% year-over-year increase, with new creatives accounting for 58% of total monthly output.
- Strategy games lead the industry in advertising intensity with 325 monthly creatives per advertiser, while Casino games prioritize the highest turnover with 65.6% of assets being new each month.
SocialPeta & Reforged LabsJan 2025