Florere Game

2025 Global Mobile Game Marketing Insights & Creative Breakdown

Mobile game advertising in 2025 was defined by rising creative volume, faster refresh cycles, and the spread of AI production, according to SocialPeta ad-intelligence data covering January to October 2025 across roughly 80 countries and 80 channels.

• Over 90% of mobile game advertisers now utilize AI to generate assets, marking a critical industry shift toward automation to combat rising competition.
• The average monthly creative volume per advertiser reached 123 in 2025, representing a 20% year-over-year increase, with new creatives accounting for 58% of total monthly output.
• Strategy games lead the industry in advertising intensity with 325 monthly creatives per advertiser, while Casino games prioritize the highest turnover with 65.6% of assets being new each month.