Flaregames

Nonstop Knight: A Case Study in Mobile Ad Monetization

Nonstop Knight serves as a case study for integrating rewarded video advertisements as a core component of a mobile game’s economy rather than as an auxiliary revenue stream.

• Nonstop Knight successfully integrated rewarded video ads as a core component of its game economy, using a three-hour timer to pace player progression and incentivize ad engagement.
• The game achieved 2 million installs within four days of its June 2016 launch and reached 4 million downloads approximately one month later.
• Unlike traditional titles that treat ads as secondary, Nonstop Knight designed its progression loop around the availability of video ad rewards, which provide essential soft currency and gear upgrades.