August

Mobile games industry news (w/e 2 August 2013)

The mobile games industry as of early August 2013 is characterized by a strategic shift toward platform-led distribution and the maturation of monetization models.

• Facebook’s mobile game distribution initiative generated 25 million downloads in the second quarter of 2013, signaling a move toward high-volume distribution alongside major partners like Gameloft and Gamevil.
• WeChat is leveraging its 330 million user base to enter the mobile gaming market, launching with four titles including international franchises like Fruit Ninja and Plants vs. Zombies 2.
• Puzzle & Dragons reached one million users in the United States, driving global daily revenues to approximately $5 million.