Amanotes

Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next

Vietnam has rapidly ascended to become a global mobile gaming powerhouse, with the domestic industry projected to surpass $1 billion in annual revenue by 2025.

• Vietnam’s mobile gaming industry is projected to exceed $1 billion in annual revenue by 2025, supported by a consistent 30 percent year-over-year growth rate.
• Local studios including iKame, Brave Stars, and ABI Games have become top global publishers by prioritizing high-scale, ad-monetized ultra-casual and super-casual titles.
• The industry’s success is driven by a collaborative ecosystem where developers share data and gameplay templates to maintain lean production models and high user retention.