Live Streaming Trend Report: Q3 2024

The analysis of live‑streaming activity in the third quarter of 2024 demonstrates a robust rebound in overall viewership, with total hours watched rising 12 percent year‑over‑year to reach 8.5 billion. Growth is concentrated on emerging services, most notably Kick, which expanded its audience by 103 percent, delivering 534 million hours of content and securing a 6.3 percent share of the market. Its peak week recorded 45 million hours watched, positioning Kick as the third‑largest platform despite Twitch’s modest 4 percent decline in the same period. The surge extends to Spanish‑language streams on Kick, where viewership accelerated sharply, underscoring the platform’s expanding appeal in non‑English markets.

Subscriber dynamics also reached new heights. VTuber ironmouse achieved an all‑time high of roughly 320 thousand followers on Twitch during the “SUBtember” marathon, while FaZe Clan’s 30‑day joint subathon generated 99.5 thousand and 73.7 thousand new subscribers for members jasontheween and plaqueboymax respectively. These figures illustrate a growing willingness among audiences to convert viewership into direct financial support for creators.

Esports viewership contributed a historic peak, with the LCK Grand Final between T1 and GEN drawing an estimated two million concurrent viewers, reinforcing the continued draw of high‑stakes competitive events. Collectively, the data reveal a diversifying ecosystem in which emerging platforms and regional language streams are reshaping audience distribution, while monetization through subscriptions and esports remains a powerful driver of engagement across the global live‑streaming landscape.