GameMakers
Organization303 documents
F2P product management, game design, and monetization strategy by Joseph Kim.
Documents
GameMakers31 min
The Business of a Video Game Concept Art Studio: Section Studios Tour
Section Studios, a Los Angeles-based art services firm, specializes in visual development, concept art, and pre-visualization for the video game and entertainment industries.
- Section Studios operates as a full-service production house providing visual development, concept art, and pre-visualization for major franchises including Riot Games' League of Legends, Activision's Call of Duty, and the God of War series.
- The studio is scaling its production capacity by shifting from a centralized Los Angeles model to a hybrid structure that utilizes satellite operations in the Philippines and Korea to improve cost-effectiveness.
- The firm manages a fluctuating headcount of 30 to 70 employees, allowing it to scale resources dynamically to meet the specific demands of large-scale game development and marketing projects.
GameMakersMar 2019
GameMakers37 min
Ayzenberg | The Future of Brand Marketing for Games
Modern game marketing has transitioned from traditional creative advertising into a precise, data-driven discipline that bridges the gap between brand awareness and measurable financial return.
- Modern game marketing has shifted from traditional advertising to a data-driven model that directly links creative content to measurable financial return and conversion.
- Agencies are utilizing proprietary technology, including AI and sentiment analysis platforms, to move beyond vanity metrics and predict market trends based on consumer data.
- The industry is increasingly using in-game engines to produce cinematic assets, which creates more authentic experiences and fosters deeper emotional engagement with players.
GameMakersFeb 2019
GameMakers34 min
Mobile Game Product Manager Victor Wang of NBCUniversal | Jurassic World Alive
Product management in the mobile gaming industry functions as the primary business ownership role, tasked with driving growth, monetization, and long-term user retention.
- Mobile game product management centers on business ownership, focusing on post-launch growth, monetization, and long-term user retention rather than the tactical development execution handled by producers.
- The role leverages real-time telemetry and daily user feedback loops to make immediate, data-driven adjustments to live-operated titles.
- Product managers use logic tree methodologies to isolate revenue fluctuations by analyzing specific variables such as install trends, conversion rates, and in-game economy imbalances.
GameMakersFeb 2019