Showing 30 of 1,184 results · 1.43s
Jul 2022
Top 20 Mobile Games by Revenue, Downloads, and Advertising: June 2022
SocialPeta
June 2022 analysis ranks the top twenty global mobile games across revenue, downloads, and advertising. Pokémon GO leads revenue with a 60 % month‑over‑month increase, driven
Article1 pages
Jan 2022
Brutally Honest AMA #2: March 4
Brutally Honest
designed to provide paid subscribers with direct access to industry expertise regarding mobile gaming and growth strategies. The primary objective is to facilitate a transparent dialogue where real
Article
Jan 2026
Top 10 Brutally Honest UA Resources in 2025
Brutally Honest
provided collection of resources serves as a comprehensive guide for mobile game User Acquisition (UA) professionals, offering practical insights, templates, and case studies to optimize campaign performance
Article1 pages
Aug 2024
How to Market a Merge Game: Top 3 UA Channels, Trends & Winning Creatives
Matej Lancaric
This industry analysis explores the evolving landscape of mobile game marketing, with a specific focus on the rising dominance of the merge subgenre and the growth
Article
Sep 2026
The Chinese Gaming Market: 2026
Niko Partners
emerged as a particularly high-growth segment, now accounting for nearly 20% of mobile game spending. Furthermore, the regulatory environment appears favorable, with the 15th Five-Year Plan
Article1 pages
Sep 2022
Testing the Flywheel: Rampant Inflation Threatens to Grind Gaming's Platform Economics to a Halt
SuperJoost
period of contraction and refinement. Meta’s decision to shutter its Facebook Gaming mobile app and Airbnb’s implementation of "anti-party" technology demonstrate how platforms prioritize monetization
Article
Jun 2026
Weekly Industry Brief: Summer Game Fest and Market Updates
Mobilegamer.biz
This weekly industry brief provides a comprehensive overview of the mobile gaming landscape as of June 12, 2026, highlighting significant shifts in corporate strategy, market trends, and viral
Article1 pages
Nov 2022
Two & a Half Gamers Session #39: How to do a Game Review
Brutally Honest
professional game reviews, specifically focusing on the intersection of user acquisition (UA), game design, and ad monetization. The discussion centers on the methodology required to evaluate mobile titles
Article1 pages
Mar 2024
Brutally Honest #52: Useful Stuff About UA in the Post IDFA World
Matej Lancaric
This industry analysis explores user acquisition (UA) strategies and market trends within the mobile gaming sector during the post-IDFA era. The primary thesis emphasizes that success
Article
Nov 2022
Two & a Half Gamers Honest Interviews #5: Rafael Vivas
Brutally Honest
This interview explores the evolving landscape of mobile game monetization, specifically focusing on the integration of digital assets and non-fungible tokens (NFTs) within gaming ecosystems. The discussion
Article1 pages
Jul 2023
Unveiling the Decade's Most Prolific M&A Dealmakers in Gaming
Lu Weiming
transformative decade of consolidation, catalyzed by the 2012 rise of free-to-play mobile gaming and the subsequent gold rush of mergers and acquisitions. Analysis of deal activity
Article
May 2026
Weekly Industry Briefing: Mobile on Top at Take-Two, Supercell's Mo.co Reboot, Ubisoft's "Low Point"
Mobilegamer.biz
evolving financial reliance on mobile platforms among major publishers and the operational recalibrations occurring within key development studios. Financial data indicates that mobile gaming has become a cornerstone
Article1 pages
Mar 2026
Brutally Honest #205
Brutally Honest
industry update is to provide actionable guidance for user acquisition (UA) managers and mobile game developers navigating the post-IDFA landscape. The central thesis emphasizes that effective growth
Article1 pages
Jan 2022
Brutally Honest #45
Matej Lancaric
Strategic user acquisition and retention in the mobile gaming industry require a deep alignment between creative marketing concepts and specific player motivations. During the soft launch phase
Article
Nov 2023
Exciting News: ASA Advertising Unleashes More Inventory
SocialPeta
offering and made previously paid core data features free, aiming to support mobile game marketers amid rising media‑buying costs and privacy‑driven market shifts
Article1 pages
Aug 2022
Two & a Half Gamers Session #28: AdMob Bidder Uplift and Hypercasual Monetization
Brutally Honest
industry-focused analysis of current monetization strategies and advertising trends within the mobile gaming sector. The discussion centers on the practical application of AdMob bidding updates, the financial
Article1 pages
Aug 2024
Brutally Honest #130: UA in the Post IDFA World
Matej Lancaric
merge, and match-3D games. It notes that merge games have effectively replaced match-3 as a dominant puzzle subgenre, while farming games increasingly rely on integrated minigames
Article
Mar 2026
Meridian Play: China Gaming Industry in 2025
GameDev Reports
downturn observed in 2022, with growth rates accelerating compared to the previous year. Mobile gaming remains the primary driver of this success, commanding 73.29% of total domestic revenue
Article1 pages
Marketing Dashboards
Udonis
Udonis provides specialized marketing dashboard services designed to centralize fragmented data for mobile game and application developers. The primary objective is to streamline data management by aggregating information
Article1 pages
Aug 2026
Weekly Gaming Reports Recap: August 17 – August 21, 2026
GameDev Reports
sectors alongside shifting regional growth patterns. During the first half of 2026, the mobile gaming market experienced a 2% decline in in-app purchase revenue
Article1 pages
Mar 2024
Brutally Honest AMA #1: January 2024
Brutally Honest
mobile gaming landscape in early 2024 reflects a significant shift in user acquisition efficiency and platform performance, particularly within the casual games segment. Analysis of current market trends
Article
Feb 2026
Never Ending Creative Trends #2
Brutally Honest
identifying high-performing advertising creative. This analysis serves as a centralized resource for mobile game developers and marketers, focusing on the tactical breakdown of successful ad campaigns across
Article1 pages
Jan 2023
Two & a Half Gamers Session #43: How to Approach New Game Development and See New Trends in Gaming
Two & a Half Gamers
mobile gaming landscape is currently defined by a shift toward complex subgenre expansion and rigorous validation models for new product development. Successful entry into competitive categories, such
Article
Aug 2022
Two & a Half Gamers Honest Interviews: Sophie Vo
Brutally Honest
professional examination of team management, leadership, and strategic decision-making within the mobile gaming industry. The discussion centers on the challenges of maintaining team motivation during periods
Article1 pages
Aug 2024
Revolutionising Gaming: AI-Driven User Acquisition and Targeting
SocialPeta
article argues that artificial intelligence transforms user acquisition (UA) and targeting in the mobile gaming sector, where competition and rapid market shifts demand more precise, data‑driven approaches
Article1 pages
Jun 2022
Two & a Half Gamers Session #19: The King Info Leak, 5 Game Design Tips
Brutally Honest
Half Gamers podcast serves as an industry discussion forum focused on mobile game development, user acquisition, and monetization strategies. The primary objective of this installment is to provide
Article1 pages
Jan 2015
Mobile Monetization Optimization: Successful Strategies for Freemium App Developers
Informa
transition from premium to freemium models represents a fundamental shift in the mobile gaming landscape, requiring developers to adopt sophisticated optimization strategies to ensure profitability. Successful monetization
Article
Jul 2026
Brutally Honest #218
Brutally Honest
newsletter delivers a pragmatic overview of mobile game operations and user acquisition trends in the post‑IDFA era. It argues that revenue gaps stem primarily from operational inefficiencies
Article1 pages
Mar 2024
Mobile Gaming's New Data Monopoly: How a $300M Acquisition Will Reshape Market Intelligence
SuperJoost
data monopoly that threatens to stifle innovation and increase operational costs for mobile game developers. By absorbing its main rival and immediately laying off 50 percent
Article
YouTube Marketing Agency
Udonis
return on investment. The scope of these services is specifically tailored to the mobile gaming and application industry, with case studies showcasing successful growth for diverse titles, ranging
Article1 pages
Top 20 Mobile Games by Revenue, Downloads, and Advertising: June 2022
Jul 20221 pages1k words
Summary
The June 2022 analysis ranks the top twenty global mobile games across revenue, downloads, and advertising. Pokémon GO leads revenue with a 60 % month‑over‑month increase, driven by its Fest 2022 events and the launch of a new AR title in partnership with the NBA. Diablo Immortal, released on 2 June, quickly became a top‑grossing free game, generating over $10 million on both App Store and Google Play. Uma Musume Pretty Derby experienced a 40 % revenue drop on the App Store after new South Korean and Chinese servers attracted players away from its Japanese version, which fell 13 spots. Other Japanese titles such as Puzzle & Dragons and Monster Strike also saw double‑digit declines.
Download activity shifted markedly, with eight new entrants on the App Store chart and a resurgence of PUBG Mobile and Garena Free Fire. Dessert DIY exploded in the U.S., China, and UK with a 486 % month‑over‑month download surge after an icon refresh. Master Doctor 3D and Join Clash 3D also posted strong growth, the latter achieving over six million Google Play downloads and a 6.6 % increase.
Advertising dynamics highlighted a surge in casino titles on Android, led by Pharaoh’s Slinger with 17 000 deduplicated creatives, and a wave of new AGCN games on iOS such as 幻想名將傳. Word Trip added 5 600 deduplicated creatives on iOS, a 400 % jump. The data were sourced from App Intelligence and SocialPeta, covering global markets across June 2022.
Insights
- Pokémon GO revenue grew 60% month-over-month in June 2022, fueled by Fest 2022 events and a new NBA-partnered AR title.
- Diablo Immortal generated over $10 million on both the App Store and Google Play within its first month following a June 2 release.
- Uma Musume Pretty Derby experienced a 40% revenue decline on the App Store as players migrated to new South Korean and Chinese servers, causing the Japanese version to drop 13 spots.
- Dessert DIY saw a 486% month-over-month surge in downloads across the U.S., China, and the UK following an icon refresh.
- Join Clash 3D achieved over six million downloads on Google Play, representing a 6.6% increase in activity.