Exciting News: ASA Advertising Unleashes More Inventory

The release announces that SocialPeta has expanded its Apple Search Ads (ASA) offering and made previously paid core data features free, aiming to support mobile game marketers amid rising media‑buying costs and privacy‑driven market shifts. The new ASA channel includes four placement types—Search Result Ads, Search Tab Ads, Today Tab Ads, and Product Page View Ads—and emphasizes the importance of keyword research, regional targeting, and competitor analysis to improve conversion rates. By providing tools for screening suitable reference objects based on genre, ad days, impressions, and popularity, the platform seeks to reduce wasted spend and enhance campaign efficiency.

Core paid features such as daily App Store and Google Play free, paid, and grossing charts, pre‑order advertising top charts, and app download & revenue rankings are now available to all registered users at no cost. These data sets enable real‑time competitor tracking and trend analysis across key metrics like chart position changes, purchase amounts, and revenue fluctuations. The update also highlights new use‑case modules: daily ranking insights for market taste shifts, pre‑registration data to forecast competitive landscapes and release timing, and monthly top‑20 download/revenue charts that segment games by growth rates to identify emerging opportunities.

Overall, the document positions SocialPeta as a data‑driven solution for mobile game studios seeking to navigate privacy‑impacted advertising environments, optimize media spend, and uncover strategic insights for product planning and launch timing.