Showing 30 of 2,246 results · 3.13s
Mar 2024
11 Tips for Killer User Acquisition Ops: Q3
Brutally Honest
strategies, disciplined soft launch phases, and aggressive channel diversification. The scope covers global mobile gaming markets, with specific geographic insights into Tier 1 and Tier 2 regions
Article
Feb 2022
Two & a Half Gamers Session #7: Is Axie Infinity Dead? LTV in Crypto Gaming & Web3 UA
Two & a Half Gamers
game economy. The future of Web3 gaming depends on resolving fundamental questions regarding user acquisition, open economies, and NFT design. As developers move toward creating balanced game economies
Article
Jul 2026
Weekly Gaming Reports Recap: July 20–24, 2026
GameDev Reports
from $7.65 billion in 2025 toward a projected $9.72 billion in 2026. Simultaneously, mobile gaming ad revenue reached $12 billion across 19 major markets in 2025, driven
Article1 pages
Jan 2024
Türkiye Game Market Report: 2024
Gaming in Turkey
engagement, with 76 million internet users spending nearly seven hours online daily. While mobile gaming remains the dominant segment—accounting for $490 million in revenue—the industry
Report372 pages
Jun 2025
Who's Winning Video Game Discords? We Know!
GameDiscoverCo
reflecting the industry’s ongoing shift toward community-driven discovery and subscription-based mobile gaming models
Article1 pages
Mar 2024
Brutally Honest #70: User Acquisition in the Post-IDFA World
Brutally Honest
vary significantly across different geographic segments. The scope of the insights covers global mobile gaming markets with specific emphasis on the South Korean sector and major Western territories
Article
May 2021
Consolidated Financial Results for the First Quarter of the Fiscal Year Ending December 31, 2021
KLab
billion yen, or 35.96 yen per share. The report covers the Japanese mobile gaming market for the three-month period from January 1 to March 31, 2021. Despite
Financial9 pages
May 2021
Summary of Main Supplementary Explanations Q&A at the FY2021 Third Quarter GREE Results Briefing
GREE
over the medium-to-long term, driven by a robust pipeline of new mobile game titles scheduled for release in FY2022 and beyond. This growth strategy is underpinned
Financial1 pages
Jan 2023
Games & Interactive Salary & Satisfaction Survey 2023
Skillsearch
that financial compensation has emerged as the primary catalyst for professional mobility within the global gaming industry. Driven largely by the prevailing cost of living crisis, employees
Report61 pages
Dec 2024
PC Games by Player Percentage: UK, France, and Germany
GameDiscoverCo
analysis incorporates diverse sources, including Steam’s internal metrics, Switch eShop download charts, mobile gaming revenue reports, and regulatory findings from Ofcom. By synthesizing these disparate data streams
Article1 pages
Jun 2012
Form 20-F Annual Report: Fiscal Year 2012
Sony Group
performance. Strategically, Sony is realigning its electronics division toward digital imaging, gaming, and mobile, while pursuing cost reductions and next‑generation display technologies. The acquisition of full control
Financial7 pages
Jan 2023
5 Mobile App Predictions for 2024
data.ai
fueled by the rapid adoption of chatbots and photo-editing tools. Simultaneously, the mobile gaming sector is projected to recover from recent declines, with consumer spending expected
Report14 pages
Aug 2026
Brutally Honest #221
Brutally Honest
like AppLovin and Mintegral, can generate significant daily revenue. The scope covers global mobile gaming markets, with a focus on 2026 industry trends. The methodology relies on expert
Article1 pages
Aug 2026
Games and Numbers: July 29 — August 11, 2026
GameDev Reports
update provides a comprehensive overview of performance milestones across the PC, console, and mobile gaming sectors for the period of July 29 to August 11, 2026. The summary
Article1 pages
Jan 2018
Raport Bieżący nr 8/2018
PlayWay
scope of this development is centered on the Polish capital market and the mobile gaming segment, highlighting the integration of development studios into the formal financial structures
Legal1 pages
Jun 2024
Voodoo Super Growth: How to 10x IAP Revenue in 2 Years
Brutally Honest
deeper, more engaging gameplay loops. The scope of this discussion covers the global mobile gaming market, with a specific focus on the operational shifts within Voodoo’s internal
Article1 pages
May 2022
Sony's Multiplatform Future and Its Discovery Effects
GameDiscoverCo
support this shift toward recurring monetization. Data from IDC and Data.ai indicates that mobile gaming’s massive growth is largely fueled by sophisticated, paid discovery and aggressive monetization
Article
Nov 2021
Crypto Games Culture War
SuperJoost
supports the "Ponzi scheme" criticism, yet the analysis counters that traditional mobile gaming already relies on similar "whale-hunting" economics and high-cost hardware. Furthermore, the environmental critique
Article
Mar 2026
The Not-So-Great British Games Biz: March 2026
Video Games Industry Memo
labor environment within the UK market. Structural challenges, including the global shift toward mobile gaming, the consolidation of publishing power, and the restrictive impacts of post-Brexit immigration
Article1 pages
Apr 2016
Gravity Co., Ltd. 20‑F Annual Report for Fiscal Year Ended December 31, 2015
Gravity Co.
Ragnarok Online, which is entering a mature phase and experiencing declining user numbers. Mobile game and application revenue grew from KRW 6.6 billion
Financial1 pages
Mar 2026
How to Watch MPL Philippines Season 17
Esports Charts
player imports underscored the Philippines' growing influence as a central hub for professional mobile gaming talent. The competitive integrity of the season was validated by the performance
Article1 pages
Nov 2021
SciPlay 10‑Q — Q3 FY2021 (November 2021)
SciPlay
SciPlay Corporation’s Q3 FY2021 filing presents a solid growth trajectory for the mobile gaming developer. Revenue increased 4 % year‑over‑year to $146.6 million, driven by strong
Article1 pages
Nov 2025
Global Esports Map 2025: The Biggest Tournaments by Game and Region
Esports Charts
sustained dominance of established PC titles alongside the rapid ascent of mobile gaming. The primary objective of this analysis is to map the industry’s trajectory by tracking
Article1 pages
FY2015 Annual Business Report: MIXI
mixi
FY2015 annual report demonstrates that mixi, Inc.’s core revenue engine remains the mobile game Monster Strike, which generated ¥112.9 billion in net sales and ¥52.7 billion
Report2 pages
Jul 2020
Esports Versus COVID-19: What Inoculated Competitive Gaming Against the Pandemic
SuperJoost
Asia throughout 2020 and early 2021. It touches upon various industry segments, including mobile gaming, cloud technology, and platform-holder strategies. The methodology relies on a synthesis
Article
Jan 2022
Key Insights Into UK Gamers
Newzoo
game enthusiasts. This engagement is split between active play and content viewership, with 36% of the population exclusively playing games and another 35% both playing and viewing gaming
Report18 pages
Jun 2021
SNKRX: Anatomy of a Sleeper Hit
GameDiscoverCo
developer frustrations with PlayStation’s infrastructure and the rising influence of TikTok in mobile game discovery
Article
Jan 2024
Supermarket Simulator Mobile: Why Is It So Popular?
Two & a Half Gamers
Polish studio Digital Melody, represents a significant trend in the hyper-casual mobile gaming market. The title utilizes a first-person perspective to immerse players in the operational
Article
Aug 2023
The Cosmetic Monetization Trend: How to Sell Cosmetic Items
Udonis
Cosmetic monetization serves as a sustainable revenue model for mobile game developers, focusing on the sale of aesthetic items that do not impact gameplay mechanics or provide competitive
Article1 pages
Mar 2026
Hybrid-Casual UA Playbook
Brutally Honest
hybrid-casual mobile gaming sector represents a significant growth opportunity, evidenced by five billion downloads in 2022. These titles merge the low-friction onboarding and simple mechanics
Article
11 Tips for Killer User Acquisition Ops: Q3
Mar 20242k words
Summary
This analysis provides eleven practical strategies for optimizing mobile user acquisition (UA) operations, specifically tailored for the Q3 landscape. The primary thesis emphasizes that modern UA success relies on creative-centric strategies, disciplined soft launch phases, and aggressive channel diversification. The scope covers global mobile gaming markets, with specific geographic insights into Tier 1 and Tier 2 regions, and addresses industry segments ranging from hyper-casual to mid-core games.
Key findings highlight the transformative role of AI in creative production, noting that rapid iteration of static concepts can significantly accelerate the discovery of winning video ads. The data suggests that creative performance is highly genre-dependent; for instance, racing games thrive on gameplay-oriented video on TikTok, while cooking games often see superior results from static images on Facebook. Regarding platform performance, the analysis notes a decline in Facebook’s immediate efficacy, suggesting that advertisers must now utilize broader geographic mixes and varied optimization events, such as Value Optimization (VO) and App Event Optimization (AEO), to achieve historical performance levels.
The methodology for soft launching is redefined into three distinct stages: Technical, Retention, and Monetization. A critical conclusion is that developers should avoid the United States for initial soft launches, instead utilizing Tier 2 markets like Poland for mid-core games to preserve high-quality user pools for global launch. Financial benchmarks provided include the "Impression per DAU" metric, where a value above 4.0 indicates a healthy rewarded video integration. Furthermore, the analysis suggests a compressed timeline for game evaluation, advising developers to consider "killing" underperforming titles within three to six months if key performance indicators fail to improve after multiple builds. Finally, the findings dismiss localization as a primary growth lever, noting it typically offers only a 10-20% uplift, and urge UA managers to diversify beyond the traditional Facebook-Google duopoly.
Insights
- Modern UA success requires a creative-centric approach where AI-driven rapid iteration of static concepts is used to identify winning video ad formats.
- Soft launch strategies should be split into three distinct phases—Technical, Retention, and Monetization—while avoiding the U.S. in favor of Tier 2 markets like Poland to preserve high-quality user pools.
- Advertisers must diversify beyond the Facebook-Google duopoly and utilize optimization events like Value Optimization (VO) and App Event Optimization (AEO) to compensate for declining Facebook performance.
- Underperforming titles should be terminated within a compressed three-to-six-month evaluation window if KPIs fail to improve after multiple builds.
- Creative strategy must be genre-specific, such as prioritizing gameplay-oriented video for racing games on TikTok versus static images for cooking games on Facebook.