Library | Game Industry Library

Raport Bieżący Nr 12/2020: Popremierowy Raport Sprzedażowy Dot. Gry House Flipper - HGTV DLC

The commercial performance of the HGTV downloadable content (DLC) for the title House Flipper indicates a successful market reception immediately following its release. Within the first three days of its launch on the Steam platform on May 14, 2020, the expansion reached sales exceeding 55,000 units. Developed by Frozen District, a subsidiary in which PlayWay S.A. maintains an 80% majority stake, the product represents a significant addition to the developer’s simulation portfolio. The release of this specific expansion served as a primary catalyst for increased engagement across the broader House Flipper franchise. During the 72-hour window surrounding the DLC launch, the base game recorded over 18,000 new downloads, while the previously released Garden DLC saw more than 11,000 additional units sold. This data suggests a strong cross-promotional effect, where new content updates effectively revitalize interest in the core title and its existing ecosystem of add-ons. These figures reflect global digital sales and retail distribution through online storefronts, primarily centered on the PC gaming segment. The rapid accumulation of sales within the initial 72-hour period highlights the commercial viability of the simulation genre and the effectiveness of the developer's expansion strategy. The financial implications of these sales figures are considered significant enough to warrant public disclosure under market abuse regulations, underscoring the material impact of the DLC on the parent company’s revenue streams.

market-analysis monetization pc+2

PlayWayMay 2020

Legal

Raport Bieżący nr 10/2020

PlayWay S.A. and Ultimate Games S.A. have entered into a formal agreement for the development of Thief Simulator 2, a sequel to the successful original title. This partnership establishes a collaborative framework where Ultimate Games is responsible for the production of the title across multiple platforms, including PC, Xbox, PlayStation, Nintendo Switch, and next-generation consoles. Under the financial terms of the agreement, Ultimate Games will receive a fixed lump-sum payment alongside a specified percentage of net profits generated from sales across all designated platforms. The distribution strategy divides publishing responsibilities between the two entities. PlayWay will serve as the primary publisher for the PC and major home console versions, while Ultimate Games retains publishing rights for the Nintendo Switch version. Furthermore, Ultimate Games is authorized to sublicense the porting and publishing of the Switch version to its subsidiary, UF Games S.A. These contractual arrangements align with standard industry practices regarding revenue sharing and intellectual property management within the Polish game development sector. The production timeline targets a 2021 release date for the sequel. Simultaneously, the intellectual property is expanding into a broader franchise, as the original development team behind the first Thief Simulator has been commissioned to develop a separate title titled American Theft 80. This strategic move results in two distinct projects within the Thief Simulator universe being developed concurrently, signaling an aggressive expansion of the brand's market presence. This corporate disclosure, issued in April 2020, highlights the ongoing consolidation of development resources between major Polish gaming hubs to maximize the commercial potential of established simulation franchises.

game-publishing mergers-acquisitions europe+3

PlayWayApr 2020

Report

Czech Video Game PC, Console and Mobile Game Developers in Czech Republic 2020

The study maps the structure and dynamics of the Czech video‑game industry as of 2020, highlighting its rapid export‑driven expansion and the strategic challenges it faces in talent development and public support. The sector comprises roughly 110 domestic development studios, of which only a small fraction are foreign branches, employing about 1,750 specialists. Turnover rose from CZK 2.26 billion in 2017 to over CZK 5 billion in 2020, equivalent to more than €190 million, reflecting an average annual growth rate of 29 % over the previous five years and an export share near 95 % to markets such as the United States, Germany and the United Kingdom. Revenue in 2019 already surpassed €169 million, outpacing the national film industry by a factor of three, and the market is projected to exceed €190 million in 2020. The analysis of the publishing and distribution landscape shows a shift away from traditional full‑development financing toward a model where publishers act mainly as marketing and launch partners, while online platforms now dominate the transaction chain, reducing costs and marginalising physical distributors, of which only ten remain active in the country. Consumer data reveal an average gamer age of 33, a gender split of one‑third women, and annual spending of roughly CZK 4 billion, with a strong preference for story‑driven titles. Human‑capital constraints emerge as a critical bottleneck: the industry confronts intense competition for skilled staff, a fragmented education pipeline, and limited visibility of creative industries within public policy. Unlike neighboring Poland and Germany, which allocate substantial public funds to game‑industry support, the Czech Republic offers virtually no dedicated subsidies for research, development or innovation, despite the sector’s outsized contribution to national exports. The findings suggest that sustained growth will depend on coordinated investment in education, clearer industry‑government linkages, and targeted public financing to bolster the sector’s competitive edge.

market-analysis europe pc+2

GDACZ – Czech Game Developers AssociationJan 2020

Legal

Popremierowy Raport Sprzedażowy Dot. Głównych Gier Grupy PlayWay S.A. – Aktualizacja

The sales update for PlayWay S.A. as of September 2019 reveals significant commercial success across its primary simulation titles, particularly on the PC platform via Steam. House Flipper leads the portfolio with over 1.04 million units sold, followed closely by Car Mechanic Simulator 2018 at 925,000 units. Other notable performers include 911 Operator with 589,000 units and Thief Simulator with 329,000 units. The data highlights the effectiveness of the group’s long-term monetization strategy through downloadable content, evidenced by the 2.12 million DLC units sold for Car Mechanic Simulator 2018 and 164,000 units for the House Flipper Garden DLC. The geographic and platform scope extends beyond PC to include mobile and console markets. In the mobile segment, Car Mechanic Simulator 18 achieved massive reach with over 16.4 million downloads on Android and 1.67 million on iOS, while Ultimate Fishing Simulator recorded 4.67 million Android downloads. Console performance for Car Mechanic Simulator shows steady adoption, with over 100,000 units sold on Xbox One across the US and Europe, and approximately 34,400 units on PlayStation 4 in the European market as of late August 2019. Future growth prospects remain strong as the group’s aggregate Steam outstanding wishlist has surpassed 6 million entries. This metric indicates a high level of consumer interest in upcoming releases and the existing catalog. The figures, reported by the management board, demonstrate a diversified revenue stream across multiple simulation sub-genres and platforms, solidifying the company's position in the global mid-tier gaming market. The methodology relies on internal sales tracking and platform-specific reporting tools to provide a snapshot of quantitative performance across global digital storefronts.

market-analysis pc mobile+2

PlayWaySept 2019

Legal

Raport Bieżący Nr 28/2019: China Market

PlayWay S.A. has formalized a strategic distribution agreement with Entropy Game Global Limited, a Hong Kong-based subsidiary of Tencent, to bring several high-profile titles from its capital group to the Chinese market. This partnership focuses on the expansion of the company’s simulation portfolio into one of the world’s largest gaming territories. The agreement covers four specific titles: Car Mechanic Simulator 2018, House Flipper, Ultimate Fishing Simulator, and WoodZone. The announcement serves as a follow-up to previous regulatory disclosures regarding the company's international expansion efforts. While the agreement confirms the selection of these specific games for the Chinese market, the exact release dates for each title remain subject to future determination. This move aligns with the broader industry trend of Western publishers seeking established local partners to navigate the complex regulatory and distribution landscape in China. The scope of this arrangement is geographically focused on mainland China and pertains specifically to the PC or console versions of the listed simulation games. By leveraging Tencent’s extensive distribution network and market expertise, PlayWay aims to capitalize on the global popularity of its simulation niche. This disclosure was made in accordance with market abuse regulations regarding inside information, highlighting the material importance of the partnership to the company’s financial outlook and international growth strategy as of mid-2019.

game-publishing market-analysis china+3

PlayWayJun 2019

Legal

Raport Bieżący Nr 11/2019

Madmind Studio maintains a stable financial position characterized by a complete lack of debt and sufficient revenue streams to self-fund two upcoming productions while continuing technical support for existing titles. As of early February 2019, the studio’s flagship title, Agony, along with its Unrated version, achieved combined sales exceeding 90,000 units on PC. Console sales surpassed 60,000 units, though this figure is considered conservative due to reporting delays from platform holders. The studio anticipates that upcoming sale cycles will further strengthen its capital reserves. The reception of Agony Unrated reflects a successful pivot in product quality, earning a 77% positive rating from players and indicating that the studio effectively addressed technical and gameplay issues present in the original release. This improved sentiment provides a foundation for the studio’s future pipeline, which includes the announced titles Paranoid and Succubus. Both games have garnered significant interest from media and players, with wishlist growth trends suggesting a level of market anticipation comparable to the period preceding the launch of Agony. Across its entire portfolio, the studio has accumulated over 250,000 total wishlist entries. Management expects that the launch of dedicated marketing campaigns for the new titles will capitalize on this existing interest. The data, disclosed by parent company PlayWay S.A., focuses on the Bydgoszcz-based subsidiary’s performance and strategic outlook within the global PC and console gaming markets. This assessment serves to clarify the studio's operational health and commercial viability following its initial major release.

market-analysis pc console+2

PlayWayFeb 2019

Report

Czech Video Game Industry: PC, Console and Mobile Game Developers in Czech Republic 2019

PC, CONSOLE AND MOBILE GAME DEVELOPERS IN CZECH REPUBLIC 2019 DEVELOPERS IN CZECH REPUBLIC 2019 This Study was prepared by the Institute for Digital Economy (www.digitalniekonomika.cz) in cooperation with the Czech Game Developers Association (www.gda.cz) with the support of Creative Europe – MEDIA (www.kreativnievropa.cz).

market-analysis europe pc+3

Institute for Digital EconomyJan 2019

Legal

Raport Bieżący Nr 54/2018

PlayWay S.A. has formalized an investment agreement to acquire a majority stake in the Warsaw-based development team, President Studio Sp. z o.o. Under the terms of the agreement, PlayWay committed a cash contribution of 250,000 PLN to subscribe to new shares in the developer’s increased share capital. Upon the official registration of this capital increase, PlayWay holds a 75% controlling interest in the entity, while the three founding natural persons retain the remaining 25% of the shares. The primary strategic objective of this acquisition is to provide the necessary resources and oversight to enhance the production quality of the PC title, I Am Your President. Although the project was initially conceived as a small-scale production, significant player interest and positive feedback on the Steam platform necessitated a shift in development scope. The investment allows the studio to implement fundamental changes and expansions to the game to meet the heightened expectations of the global gaming community. This transaction, finalized in September 2018, reflects a broader industry trend of established publishers utilizing capital injections to scale promising indie projects that demonstrate early market traction. By integrating President Studio into its corporate structure, PlayWay secures a majority share in the intellectual property while providing the financial backing required to transition the title from a minor project into a more robust commercial offering. The move underscores the importance of community feedback in determining project scale and investment priorities within the PC gaming segment.

investment pc game-development+1

PlayWaySept 2018

Legal

Raport Bieżący Nr 35/2018: Popremierowy Raport Sprzedażowy Dot. Gry Agony

The initial commercial performance of the horror title Agony indicates a strong market entry following its global release on May 29, 2018. Within the first 72 hours of availability, the title reached the top position on the Steam Global Bestsellers list. Sales figures for this period exceeded 34,000 units, a metric specifically accounting for digital sales on the Steam platform and the activation of retail PC keys. This figure represents only a partial view of the total commercial reach, as it excludes pending retail PC activations and all sales data from the Xbox One and PlayStation 4 ecosystems, both in digital and physical formats. The financial framework for the project reveals a total production and marketing budget of approximately 3 million PLN. This net cost reflects the investment required after accounting for funds previously raised through Kickstarter, which were utilized by the developer, Madmind Studio, during the production phase. While the game has achieved significant visibility, the focus has shifted toward post-launch support, with ongoing technical updates and patches being deployed across PC and console platforms to address performance and gameplay issues. Strategic coordination between PlayWay and Madmind Studio remains a priority as they navigate the post-release phase. Beyond immediate technical maintenance, the companies are executing a long-term roadmap for the title and the development team’s future projects. The scope of this initial assessment is limited to the immediate three-day post-launch window and focuses primarily on the PC segment, with broader distribution through outlets like the Humble Store only commencing at the start of June 2018.

market-analysis pc survival-horror+2

PlayWayJun 2018

Legal

Raport Bieżący Nr 23/2018

PlayWay S.A. has established a strategic release schedule for its most significant upcoming titles, covering a six-month window starting in May 2018. This roadmap emphasizes a diversified portfolio that spans multiple platforms, including PC, Xbox One, and PlayStation 4. The selection of titles highlights the company’s focus on the simulation genre while expanding into horror and tactical strategy markets. The release pipeline features ten primary projects, led by high-profile titles such as Agony and Phantom Doctrine, both of which are slated for cross-platform launches on consoles and PC. The strategy also includes the console porting of the established hit Car Mechanic Simulator 2018, indicating a push to monetize existing intellectual property across new hardware ecosystems. Other notable PC-centric releases include House Flipper, Uboat, and Thief Simulator, reflecting a commitment to niche simulation experiences that have historically performed well for the publisher. This disclosure serves as a formal update to previous market communications and fulfills regulatory requirements regarding the dissemination of inside information. By outlining these specific titles, the management demonstrates a robust production cycle intended to maintain consistent market presence and revenue generation throughout the middle of the 2018 fiscal year. The geographic scope is global, as these platforms and digital distribution channels reach an international gaming audience.

game-publishing market-analysis europe+2

PlayWayMay 2018

Legal

Raport Bieżący Nr 21/2018: Informacja Dotycząca Premiery Gry Agony

PlayWay S.A. has officially scheduled the global release of the horror title Agony for May 29, 2018, following coordination with its international distribution partner, Koch Media GmbH. This release encompasses a multi-platform strategy covering PC, Xbox One, and PlayStation 4. While Koch Media manages the physical retail distribution for all platforms and digital sales for consoles, the developer and PlayWay subsidiary, Madmind Studio, retains control over digital distribution via the Steam platform. The title has successfully navigated the technical and regulatory hurdles required for a console launch, having completed the mandatory certification processes for both PlayStation 4 and Xbox One. Due to the graphic nature of the content, the game has received a mature rating of 18+. To ensure a stable launch and manage the high level of public interest, the development team has engaged external quality assurance firms for final testing and a specialized public relations agency to handle media and community relations. This strategic update confirms that the production has reached its final stages of readiness across both physical and digital markets. By synchronizing the Steam release with the retail launch, the company aims to capitalize on existing market momentum. The involvement of external testers and PR professionals highlights a commitment to technical polish and communication management during the critical window surrounding the game's commercial debut.

game-publishing europe survival-horror+3

PlayWayApr 2018

Legal

Raport Bieżący Nr 10/2018

PlayWay S.A. outlines its strategic release schedule and market potential for the first half of 2018, focusing on a diverse portfolio of simulation and horror titles across PC, console, and mobile platforms. The primary objective is to provide transparency regarding upcoming product launches and the current consumer interest levels reflected in digital storefront metrics. The scope of the data covers global digital distribution, specifically targeting the PC, Xbox One, PlayStation 4, Android, and iOS market segments. The release roadmap for the upcoming six months highlights ten major titles, including high-profile projects such as Agony, House Flipper, and Phantom Doctrine. Notably, the strategy emphasizes cross-platform expansion, with established hits like Gold Rush: The Game and Car Mechanic Simulator 2018 being ported to consoles and mobile devices to maximize lifecycle revenue. This multi-platform approach is a central component of the company’s growth strategy during this period. To quantify sales potential, the analysis utilizes Steam Wishlist data as a primary performance indicator. This methodology provides a transparent look at pre-release demand and long-term interest in existing titles. Leading the portfolio is Car Mechanic Simulator 2018 with over 200,000 wishlist additions, followed closely by the unreleased horror title Agony at approximately 170,000. Other significant contributors to the company's pipeline include House Flipper and UBOOT, which show strong pre-launch momentum. These figures serve as a benchmark for investor expectations, illustrating a robust pipeline of twenty-five titles with varying degrees of market penetration and anticipated commercial success.

market-analysis europe pc+3

PlayWayFeb 2018

Legal

Raport Bieżący Nr 1/2018

PlayWay S.A. outlines a strategic roadmap for game releases and market positioning for the first half of 2018, focusing on expanding its core simulation and horror franchises across multiple platforms. The primary objective involves transitioning successful PC titles to the Xbox One and PlayStation 4 consoles while simultaneously launching new intellectual properties. Key upcoming releases include the highly anticipated horror title Agony and the simulation expansion of Gold Rush: The Game and Car Mechanic Simulator 2018 onto consoles and mobile operating systems. Other notable PC debuts scheduled for this period include House Flipper, Uboot, and Farm Manager 2018, signaling a diversified portfolio targeting various niche simulation markets. Market demand and sales potential are quantified through Steam Wishlist data, which serves as a primary indicator of consumer interest and future revenue performance. Car Mechanic Simulator 2018 leads the portfolio with nearly 194,000 wishlist additions, followed closely by Hard West and Agony, both surpassing 165,000 entries. Established titles like 911 Operator and Car Mechanic Simulator 2015 continue to maintain significant visibility with over 152,000 and 111,000 wishlist entries respectively. This data suggests a strong carry-over effect for existing franchises and high baseline expectations for upcoming releases like House Flipper and Uboot. The scope of these operations is global, leveraging digital distribution platforms to reach audiences on PC, console, and mobile devices. By disclosing these internal metrics and scheduling details, the management provides a transparent outlook on the company's short-term growth trajectory and the commercial viability of its development pipeline. The reliance on wishlist statistics reflects a data-driven approach to forecasting sales in the digital gaming ecosystem, emphasizing the importance of pre-release community engagement in securing long-term financial stability.

market-analysis pc console+1

PlayWayJan 2018

Report

Jahresbericht der Deutschen Games-Branche 2018

01 Gamer in Deutschland 6 02 Markt für Computer- und 12 .2 Umsätze mit virtuellen Gütern und Zusatzinhalten sowie Abonnements .3 Umsätze mit Gebühren für Online-Netzwerke 03 Games-Branche in Deutschland 22 .1 Beschäftigtenzahlen und Unternehmen .4 Die 10 Forderungen der Games-Branche 04 eSports 36 05 gamescom 40 06 Deutscher Computerspielpreis 42 07 Unterhaltungssof...

market-analysis esports germany+1

game – Verband der deutschen Games-Branche e. V.Jan 2018

Legal

Raport Bieżący Nr 18/2018: Popremierowy Raport Sprzedażowy Dot. Gry Farm Manager 2018

PlayWay S.A. reports significant commercial success for the title Farm Manager 2018 following its global debut on the Steam platform. Released on April 6, 2018, the game achieved full recoupment of its production and marketing expenditures within the first twenty-four hours of availability. This rapid return on investment highlights the title's immediate financial viability and strong market reception during its initial launch window. Sales performance data indicates that the title sold over 20,000 units within the first 48 hours of release. The game maintained a high level of visibility on the Steam Global Bestsellers list, peaking at the third position on its launch day. Throughout the second day of sales, the title fluctuated between the fourth and twelfth positions, eventually stabilizing at the seventh spot by the time of the performance disclosure. The scope of these findings focuses specifically on digital distribution via the Steam storefront during the period from April 6 to April 8, 2018. The data provided is based on internal estimates and real-time platform rankings. This performance underscores the effectiveness of the developer's production and promotional strategies within the simulation genre, establishing a solid foundation for the game's long-term lifecycle on the global PC gaming market.

investment pc steam+3

PlayWayJan 2018

Legal

Raport Bieżący nr 28/2018: Popremierowy Raport Sprzedażowy dot. Gry House Flipper

The initial commercial performance of House Flipper following its May 17, 2018, launch on the Steam platform indicates an immediate financial success for PlayWay S.A. and its subsidiary, Frozen District. Within the first twenty-four hours of availability, the title recouped all production and marketing expenditures, which totaled less than 550,000 PLN. This rapid return on investment was driven by strong consumer demand, resulting in over 80,000 units sold across online and retail channels within the first 72 hours of release. The title achieved significant visibility on the Steam Global Bestsellers list, reaching the top position on its launch day and maintaining a top-three ranking throughout the following 72-hour period. This performance reflects the effectiveness of the collaborative structure between PlayWay S.A., which holds an 80% stake in the publisher Frozen District, and the Empyrean development team. The strategic contribution of intellectual property rights from PlayWay combined with specialized development talent facilitated a high-margin product with low initial overhead. In response to the robust sales figures on PC, development priorities have shifted toward expanding the franchise's reach. Plans are underway for continuous updates and downloadable content to sustain the current player base. Furthermore, the commercial success has prompted an acceleration of the porting process for Xbox One and PlayStation 4 consoles. A mobile version of the game was already in production for several months prior to the PC launch, signaling a multi-platform strategy intended to capitalize on the brand's early momentum.

market-analysis game-publishing pc+4

PlayWayJan 2018

Legal

Raport Bieżący nr 86/2017

The management of PlayWay S.A. outlines a strategic roadmap for game releases and market potential as of late 2017, focusing on a six-month horizon for upcoming titles. The primary objective is to communicate the company's release pipeline and the commercial viability of its portfolio across multiple platforms, including PC, Xbox One, PlayStation 4, and mobile operating systems. This outlook highlights a diversified approach to genre and platform, emphasizing the expansion of established franchises like Car Mechanic Simulator into the console and mobile markets while introducing new intellectual properties such as Agony and House Flipper. Market potential is quantified through Steam Wishlist data, which serves as a primary metric for gauging consumer interest and future sales performance. The data reveals significant demand for both upcoming and legacy titles, with Car Mechanic Simulator 2018 leading the portfolio with over 189,000 wishlist entries. Other high-interest titles include Hard West and Agony, both exceeding 160,000 entries, followed closely by 911 Operator. This statistical overview demonstrates a robust pipeline where even older titles like Car Mechanic Simulator 2014 maintain a presence in consumer interest, indicating long-tail revenue potential for the publisher’s catalog. The scope of these operations is global, targeting the primary digital distribution channels for gaming. Recent performance indicators further support this growth trajectory, as evidenced by the early access launch of Ultimate Fishing Simulator, which secured over 24,000 wishlist entries immediately following its late November debut. By leveraging these metrics, the company establishes a clear link between community engagement and projected commercial success, reinforcing its position within the simulation and indie gaming sectors during the 2017-2018 transition period.

market-forecast europe pc+1

PlayWayDec 2017

Legal

Raport Bieżący Nr 84/2017

The management of PlayWay S.A. outlines a strategic roadmap for game releases scheduled for the six-month period following November 2017. This release schedule emphasizes multi-platform expansion, targeting PC, Xbox One, PlayStation 4, and mobile operating systems including Android and iOS. Key titles slated for launch during this window include Agony, House Flipper, and console versions of established hits such as 911 Operator and Gold Rush: The Game. The strategy reflects a focus on diversifying the distribution of the company’s simulation and indie portfolio across both desktop and console ecosystems. To quantify market interest and future revenue potential, the company provides specific Steam Wishlist data for its most prominent titles. Car Mechanic Simulator 2018 leads the portfolio with 176,921 wishlist entries, followed closely by Hard West at 173,301 and Agony at 156,485. Other significant titles such as 911 Operator and Car Mechanic Simulator 2015 also maintain high levels of consumer interest, with 155,416 and 116,828 entries respectively. These figures serve as a primary indicator of the commercial viability and anticipated sales volume for both upcoming releases and existing catalog titles. The scope of this data covers the global PC gaming market via the Steam platform and highlights the company's reliance on the simulation genre as a core driver of growth. By disclosing these internal metrics, the company provides transparency regarding its sales pipeline and the relative popularity of its intellectual properties. This analytical snapshot underscores a period of high activity for the publisher as it seeks to capitalize on established franchises while introducing new titles like Uboot and Ultimate Fishing Simulator to a broad international audience.

market-analysis europe pc+1

PLAYWAY S.A.Nov 2017

Legal

Raport Bieżący Nr 63/2017

PlayWay S.A. officially announced the execution of a publishing agreement for the upcoming title Phantom Doctrine, developed by its subsidiary CreativeForge Games S.A. The contract, finalized on August 22, 2017, establishes a partnership with the Dutch entity Gambitious B.V., which transitioned to operating under the brand name Good Shepherd Entertainment during the same year. This strategic move secures a professional publishing partner for a project currently in active production, ensuring the title reaches a broad commercial audience upon its eventual release. The scope of the agreement covers a multi-platform launch, specifically targeting PC, PlayStation 4, and Xbox One. Under the terms of the contract, Good Shepherd Entertainment assumes full responsibility for marketing initiatives and promotional activities designed to drive sales across all designated distribution channels. This division of labor allows the development team at CreativeForge Games to focus on technical production while leveraging the publisher’s infrastructure for global outreach and market positioning. This corporate disclosure, issued in compliance with market abuse regulations regarding inside information, highlights the ongoing expansion of PlayWay’s portfolio through its subsidiary network. The announcement serves as a formal update to previous communications regarding the project's development trajectory. By securing a specialized international publisher, the company aims to maximize the commercial potential of the intellectual property within the competitive global gaming market.

game-publishing europe pc+1

PlayWayAug 2017

Legal

Current Report No. 31/2017: Agreement on Distribution of Agony and Car Mechanic Simulator 2018

PlayWay S.A. has formalized a significant international distribution agreement with Koch Media GmbH, an Austrian-based distributor, to bring Agony and Car Mechanic Simulator 2018 to global retail markets. This partnership, established in May 2017, positions Koch Media as the primary entity responsible for the physical retail distribution of these titles across major international territories, including the United States, Germany, the United Kingdom, France, Italy, Japan, China, and Canada. In addition to logistics and sales, the distributor is tasked with managing marketing initiatives to support the commercial performance of both games within the specified sales channels. The scope of the agreement varies by title and platform. For Car Mechanic Simulator 2018, the contract covers physical boxed editions for PC, Xbox One, and PlayStation 4, specifically excluding digital downloadable content and special editions. The PC retail distribution for this title excludes Poland, the Czech Republic, Slovakia, and Hungary. For Agony, a title developed by PlayWay subsidiary Madmind Studio, the agreement is broader, encompassing physical retail distribution for PC as well as both physical and digital online sales for the Xbox One and PlayStation 4 consoles. This strategic move reflects PlayWay’s focus on leveraging established global distribution networks to maximize the physical market presence of its key intellectual properties. By partnering with a major European distributor, the company aims to secure widespread availability in brick-and-mortar retail outlets while retaining specific regional rights and digital control over certain segments. The agreement underscores the commercial expectations for these titles within the mid-2017 gaming landscape, highlighting the continued relevance of physical retail for simulation and horror genres on both PC and console platforms.

game-publishing mergers-acquisitions europe+1

PlayWayMay 2017