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Report
8 pages
Tower Defense Games: Deconstructing the Superstars (2020 Industry Snapshot)
Tower defense games demonstrate high monetization efficiency with an ARPPU of $83, an ARPDAU of $1.66, and a daily conversion rate of 3.83%.
China is the most lucrative market for the genre, achieving an 8.7% conversion rate, which is nearly double that of the United States.
Regional engagement metrics vary significantly, with Italy leading in Day 7 retention at 39% and France recording the highest average daily playtime at 210 minutes.
Market Analysis
Tower Defense
Mobile
+1
GameAnalytics
Jan 2020
Report
28 pages
InvestGame Deals Report 2020 – Game M&A
The 2020 gaming market hit a record $33.6 billion in total transaction value across 664 deals, driven by $15.1 billion in public offerings and $12.6 billion in M&A activity.
Tencent, Embracer, Stillfront, and Zynga emerged as the dominant market forces, collectively accounting for 60% of the total M&A value.
The United States led the global market by capturing 36% of total deal value and hosting four of the year's top-10 largest transactions.
Mergers & Acquisitions
Investment
Market Analysis
+1
InvestGame
Jan 2020
Report
33 pages
The Past, Present and Future of Games
The gaming industry is experiencing significant growth, evidenced by a 29% increase in PC game revenue and a 19.6% rise in mobile downloads in 2020, with total consumer spend projected to grow by 21% in 2023.
Gaming is increasingly defined by social integration, with 45% of U.S. gamers aged 10–30 utilizing social features during gameplay.
Streaming viewership has surged, as evidenced by a fivefold increase in hours watched on Twitch and YouTube between 2018 and 2019, led by dominant titles like Fortnite, League of Legends, and Genshin Impact.
Market Analysis
Player Behavior
Esports
+1
Newzoo
Jan 2020
Report
49 pages
State of Mobile 2020
Mobile gaming remains the industry anchor, generating 72% of all app store spending and outperforming the combined revenue of PC, console, and handheld platforms.
The mobile market doubled in size since 2016, reaching 204 billion downloads and $120 billion in consumer spending in 2019.
Core gaming titles, specifically RPGs and Action games, drive 76% of total consumer spend and capture the majority of user engagement time.
Market Analysis
Global
Mobile
data.ai
Jan 2020
Report
64 pages
2020 Mobile Gaming Apps Report
The global mobile gaming market is projected to exceed $100 billion in 2020, supported by 2.6 billion players and a 24% increase in daily in-app payments.
Midcore and strategy games are the most efficient segments, achieving a 39.5% 30-day return on ad spend with low acquisition costs, particularly on Android.
While the average cost per install has hit a record low of $1.47, the industry faces a 24% rise in install-to-purchase costs and a decline in conversion rates to 3.3%.
Market Analysis
Player Demographics
Monetization
+2
Liftoff
Jan 2020
Report
11 pages
Investment Activity Report Q1–Q3 2020
The global gaming industry saw $27.5 billion in total deal value across 1,000 transactions during the first nine months of 2020, with gaming-specific deals accounting for $15.3 billion.
M&A activity was defined by large-scale consolidation, led by Microsoft’s $7.5 billion acquisition of ZeniMax and Zynga’s $2 billion purchase of Peak Games, with Tencent, Zynga, and Microsoft collectively exceeding $11 billion in deal value.
Public offerings were the primary driver of capital, generating $9.2 billion from 51 IPOs and PIPEs, while private venture investments contributed $4.7 billion across 254 rounds.
Investment
Funding
Mergers & Acquisitions
+2
InvestGame
Jan 2020
Report
28 pages
Global Video Game Deals Report 2020
The global video game industry reached a record $33.6 billion in total deal value across 664 transactions in 2020, driven by pandemic-induced demand for at-home entertainment.
Public offerings were the largest financial contributor at $15.1 billion, bolstered by high-profile IPOs from Unity Software and Kakao Games alongside corporate debt refinancing.
Mergers and acquisitions totaled $12.6 billion across 219 deals, with Tencent, Embracer Group, Stillfront, and Zynga accounting for 60% of that value.
Mergers & Acquisitions
Investment
Market Analysis
+1
InvestGame
Jan 2020
Report
31 pages
2020 Global Games Market Report
The global games market generated $159.3 billion in 2020, a 9.3% year-on-year increase, with projections to exceed $200 billion by 2023.
Mobile gaming is the industry's dominant segment, accounting for $77.2 billion or 48% of total global revenue.
The Asia-Pacific region is the primary market hub, generating $78.4 billion, while the Middle East and Africa represent the fastest-growing geographic regions.
Market Analysis
Market Forecast
Player Behavior
+1
Newzoo
Jan 2020
Report
29 pages
The Most Exciting Time in the Gaming Industry: 2020–2022
The gaming industry experienced a massive investment peak in 2021, with M&A reaching $41 billion, private equity hitting $12 billion, and public offerings peaking at $24.5 billion.
Market activity cooled significantly by 2022, with public offerings collapsing to $4.6 billion and late-stage transaction values dropping four-and-a-half-fold to $0.9 billion in early 2023.
Strategic acquisitions remain a primary driver of industry value, with the top 15 M&A deals—led by Microsoft’s purchases of Activision Blizzard and ZeniMax—accounting for approximately 80% of total announced deal value.
Market Analysis
Investment
Global
InvestGame
Jan 2020
Report
33 pages
The Past, Present and Future of Games: Global and Local Opportunities
The global gaming market has reached a scale of 2.7 billion gamers, with 1.3 billion active spenders driving the industry's evolution into a major economic force.
Mobile gaming is the industry's dominant segment, currently accounting for 49% of global consumer revenues.
Cloud gaming is a significant growth area, projected to generate $4.8 billion in revenue by 2023 through infrastructure investments from Microsoft, NVIDIA, and Tencent.
Market Analysis
Player Demographics
Esports
+1
Newzoo
Jan 2020
Report
66 pages
Store Intelligence Data Digest: Q2 2020
Worldwide mobile app downloads reached a record 37.8 billion in Q2 2020, a 31.7 percent year-over-year increase driven by pandemic-related shifts in work, education, and entertainment.
Google Play game downloads surged by over 50 percent to 12.4 billion, with hypercasual titles leading in volume and Sandbox and Battle Royale genres flourishing as social hubs.
Business category app installations peaked at 176 percent above pre-pandemic levels, with Zoom becoming the third app in history to surpass 300 million installs in a single quarter.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2020
Report
47 pages
Mobile Ad Creative Index 2020
Native ads achieve conversion rates as high as 52.8%, making them the most effective format for driving long-term user retention and high-value in-app purchases.
Acquiring an in-app purchase via native ads on iOS costs $218.09, which is nearly triple the $73.62 cost required on Android.
Disciplined A/B testing and dynamic creative strategies, as utilized by brands like Credit Karma and Groupon, can increase click-to-install rates by more than 120%.
Advertising
In-Game Advertising
Mobile
+1
Liftoff
Jan 2020
Report
65 pages
Store Intelligence Data Digest: Q1 2020
Worldwide mobile app downloads reached a record 33.6 billion in Q1 2020, a 20.3% year-over-year increase driven by pandemic-related digital activity.
Mobile gaming installs exceeded 13 billion for the first time, with a notable shift toward social and sandbox titles like Roblox and Minecraft.
Non-gaming app categories saw radical structural shifts, as Business and Education downloads more than doubled while Travel and Navigation installs fell by over 50%.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2020
Report
22 pages
2020 Year in Review: Digital Games and Interactive Media
The global digital games and interactive media industry grew 12% year-over-year in 2020, reaching $126.6 billion in total revenue.
Free-to-play titles dominated the market, accounting for 78% of total digital revenue, primarily driven by mobile gaming in Asian markets.
Premium game sales experienced the fastest growth at 28%, bolstered by high-profile releases such as Animal Crossing: New Horizons and Call of Duty: Modern Warfare.
Market Analysis
Global
Mobile
+4
SuperData
Jan 2020
Report
34 pages
Global Market Trends: Mobile Gaming Benchmarks (H1 2019)
Mid-core genres like Strategy and Role Playing remain the primary revenue drivers, maintaining ARPPU levels of $25 and conversion rates four times higher than other categories.
In-app purchase revenue metrics, including ARPPU and ARPDAU, declined by 15-20% year-over-year in H1 2019, signaling an industry-wide pivot toward ad-based monetization.
Top-tier publishers now apply rigorous performance filtering, discarding 95% of projects that fail to achieve a 50% Day 1 retention rate.
Market Analysis
Monetization
Player Behavior
+2
GameAnalytics
Jun 2019
Report
16 pages
Gaming Spotlight 2018 Review
Mobile gaming solidified its market dominance in 2018, with consumer spending exceeding the combined totals of PC, home consoles, and handheld consoles by nearly 20%.
Mobile games accounted for 75% of total consumer spend on the iOS App Store and Google Play, despite representing only 35% of total app downloads.
The Asia-Pacific region accounted for over 55% of global mobile game spending in 2018, maintaining its lead despite a nine-month freeze on new game approvals in China.
Market Analysis
Monetization
Mobile
+1
data.ai
Mar 2019
Report
52 pages
Mobile Gaming Apps Report: 2019 User Acquisition Trends & Benchmarks
Gaming apps dominate the mobile market, generating 74% of total app store revenue despite rising user acquisition costs that average $35.42 per paying user.
Android provides a more cost-effective reach for user acquisition compared to iOS, with the third quarter identified as the optimal period for high conversion rates and lower acquisition costs.
North America, Japan, and South Korea remain the most expensive regions for acquisition but offer the highest long-term retention and in-app purchase revenue.
User Acquisition
Retention
Monetization
+2
Newzoo
Jan 2019
Report
66 pages
Corporate Responsibility Report 2019
Modern Times Group (MTG) has integrated ESG considerations into its core business strategy to mitigate material risks and drive profitability among millennial and Gen Z audiences.
The company identified health and well-being and gender equality as the top-tier priorities within its three-tier materiality analysis.
MTG implemented nine new group policies, including frameworks for anti-bribery, data protection, and whistle-blowing, to standardize corporate governance.
Diversity & Inclusion
Sweden
Global
Modern Times Group
Jan 2019
Report
34 pages
Mobile Benchmarks Report GameAnalytics
Mobile developers are shifting toward ad-based monetization, evidenced by a 15-20% year-over-year decline in ARPPU and ARPDAU across 100,000 analyzed titles.
Top-tier mobile titles require a Day 1 retention rate of 35% and a Day 28 retention rate of 4% to remain competitive, with industry leaders often demanding a 50% Day 1 rate to greenlight projects.
Strategy and Role-Playing Games remain the highest revenue generators, while hyper-casual games rely on advertising models supported by a median eCPM of approximately $5.00.
Market Analysis
Mobile
Retention
+2
GameAnalytics
Jan 2019
Report
45 pages
Evolution of Mobile Esports for the Mass Market
Mobile esports is projected to overtake PC esports as the dominant global competitive gaming format, leveraging a player base of 2.53 billion that exceeds the combined reach of PC and console gaming.
Mobile esports titles generated $15.32 billion in revenue in 2018, accounting for more than 25% of the total mobile gaming market.
The sector is shifting from a publisher-funded marketing tool to a scalable, professionalized industry supported by media rights, sponsorships, and microtransaction-based models like season passes.
Market Forecast
Esports
Monetization
+2
Niko Partners
Jan 2019
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