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Market Analysis
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Report
52 pages
Global Games Market Report 2023
The global video game market is projected to reach $183.9 billion in consumer spending across 3.3 billion players in 2023.
The Asia-Pacific region accounts for 46% of global gaming revenue, though it experienced a 0.2% year-over-year decline due to downturns in China, Japan, and South Korea.
Shooter games are the leading PC category, generating $5.5 billion in revenue and achieving 4.9% year-over-year growth.
Market Analysis
Monetization
Global
Newzoo
May 2024
Report
40 pages
2024 Casual Gaming Apps Report
The casual gaming market is shifting from hyper-casual titles toward hybrid-casual and 3D match models, with 3D Match category market share on US iOS increasing fivefold between April 2023 and April 2024.
Developers are increasingly bypassing app store fees by adopting proprietary web stores and engagement-linked offers, a strategy now utilized by 70% of top-performing US casual games.
User acquisition costs are highly bifurcated, with iOS installs averaging $4.83 compared to $0.65 on Android, though iOS maintains a superior Day 7 return on ad spend.
Market Analysis
Monetization
Live Ops
+3
Liftoff
Apr 2024
Report
52 pages
Developer Satisfaction Survey 2023 - Summary Report
The 2023 game industry experienced its highest rates of layoffs and terminations since 2014, reflecting a period of intense economic contraction and employment volatility.
Labor conditions remain poor, with nearly one-third of developers working over 60 hours per week during peak production cycles, fueling increased interest in unionization.
A significant disconnect exists regarding workplace equity, as two-thirds of developers report that equal opportunity is absent and fewer than half believe existing policies are adequately enforced.
Employment
Salary
Market Analysis
+1
International Game Developers' Association
Mar 2024
Report
19 pages
European Key Facts 2023: Video Games Industry
The European video games industry generated €25.7 billion in revenue in 2023, representing a 5% year-on-year growth.
The sector employs 115,000 people across Europe, with 90,000 of those roles based within the EU.
Video games reach 53% of the European population aged 6–64, with an average player age of 31.4 years, 75% adult representation, and 43.5% female participation.
Market Analysis
Player Demographics
Employment
+1
Video Games Europe
Mar 2024
Report
171 pages
Brazilian Gaming Industry Report 2023
Brazil’s gaming market grew 3% in 2022 to 103 million players, even as the global market contracted, yet local studios capture only 10% of domestic consumption.
The number of active gaming studios in Brazil reached 1,042 in 2023, representing a 177% increase over the previous five years.
The industry is increasingly export-oriented, with 65% of studios operating abroad generating more than half of their revenue from international markets.
Market Analysis
Player Demographics
Game Development
+1
Abragames
Mar 2024
Report
43 pages
The Gaming App Insights Report: Unlocking Growth Opportunities for Mobile Marketers
Global mobile game installs increased by 7% year-over-year in late 2023, signaling a stabilization period following recent market volatility.
Hybrid casual titles and AI-driven production are fueling a 2024 recovery, with Racing and Simulation subverticals seeing install surges of 61% and 53%, respectively.
Monetization is shifting toward hybrid models combining in-app purchases and advertising, as in-app revenue grew 6% despite a marginal decline in overall consumer spending.
Market Analysis
Monetization
User Acquisition
+1
Adjust
Mar 2024
Report
28 pages
2023 Yearly Live Streaming Trends Report
The global live streaming market stabilized at 38.3 billion hours watched in 2023, characterized by Twitch's 4.9% decline and YouTube Gaming's 11% growth.
Kick emerged as the third-largest Western streaming platform within its first year, hosting nearly one million unique channels and displacing Facebook.
Esports viewership grew 9% year-over-year to 2.5 billion hours, with co-streaming now driving nearly 30% of total esports consumption.
Market Analysis
Streaming
Global
Stream Hatchet
Mar 2024
Report
49 pages
State of Play: Spring Edition
Mobile gaming is the industry's primary growth engine, with 1.9 billion players and projected annual revenue of $118 billion by 2027.
Regulatory changes like the EU's Digital Markets Act are dismantling app store walled gardens, enabling developers to bypass standard commission fees through alternative billing and direct-to-consumer commerce.
Cross-platform play is now a standard expectation, with 87% of multiplayer gamers participating and developers increasingly integrating 5G and mobile wallets to facilitate unified 'cross-pay' ecosystems.
Market Analysis
Investment
Mobile
+1
Xsolla
Mar 2024
Report
53 pages
Mobile App Trends 2024: Japan Edition
The Japanese mobile market generated $17.9 billion in consumer spending in 2023, with Q1 2024 showing a 3.5% increase in spending and a 3% rise in downloads.
Mobile gaming remains the primary revenue driver, with RPGs capturing nearly 50% of consumer spend and simulation games achieving session lengths exceeding 40 minutes.
Finance apps experienced a 53.5% surge in spending in early 2024, while e-commerce apps reached a first-month lifetime value of $9.67, nearly double the global median.
Market Analysis
Player Behavior
Mobile
+1
Sensor Tower
Mar 2024
Report
30 pages
The Golden Age of Video Game Remakes and Remasters
Remakes and remasters serve as a strategic financial hedge against the rising costs of developing original intellectual property in a risk-averse industry.
Full remakes require a gestation period of nine to twenty-five years to ensure technological advancements are significant enough to justify a full-price purchase.
Remasters are most commercially effective when released within five years of the original title to capitalize on hardware transitions.
Market Analysis
Marketing
Game Development
+1
Virtuos
Mar 2024
Report
351 pages
Turkey Game Market 2023 Report
The Turkish gaming market generated $580 million in 2023 from a base of 47 million gamers, maintaining its status as a key regional hub despite currency-related revenue fluctuations.
Mobile gaming remains the industry cornerstone, highlighted by the domestic studio Dream Games, whose title 'Royal Match' became the highest-grossing mobile game globally in late 2023.
The investment landscape matured in 2023 with $33.27 million deployed across 35 deals, reflecting a shift toward sustainable growth following pandemic-era peaks.
Market Analysis
Player Demographics
Turkey
Gaming in Turkey
Mar 2024
Report
53 pages
The State of Play: Summer 2024 Edition
Indie studios are capturing a larger share of the market, generating 29% of total Steam revenue in 2023 compared to 25% in 2018.
Game development is becoming increasingly democratized as Unity usage grows by 8% year-over-year, Unreal grows by 10%, and Godot experiences a 69% surge.
The edutainment sector is poised for significant expansion, with a projected compound annual growth rate of 65–75% through 2034.
Market Analysis
Game Development
Global
+1
Xsolla
Mar 2024
Report
14 pages
The True Cost of Building a Mobile Game Backend
Building an in-house mobile game backend costs an average of $21.6 million, requiring 52 developers working over a 36-month period.
Diverting gameplay programmers to backend infrastructure tasks slows overall development velocity for 50% of surveyed studios.
Internal backend development contributes to negative organizational outcomes, including increased employee turnover, higher rates of crunch, and direct revenue loss for 20% of studios.
Game Development
Live Ops
Market Analysis
+2
Metaplay
Mar 2024
Report
292 pages
Reinvent India's Media & Entertainment Sector Is Innovating for the Future
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
Market Analysis
Market Forecast
India
+1
Ernst & Young
Mar 2024
Report
33 pages
Mistplay Mobile Gaming Spender Report 2024: Decoding Mobile IAP Spenders
Economic pressure is causing 32% of all spenders and 41% of high-value spenders to plan for reduced in-game expenditures in 2024.
The first month of play is critical for monetization, as 79% of spenders make their initial purchase during this period.
Loyalty programs are essential for retention, with 79% of spenders engaging with rewards and 60% of high-value players reporting increased spending likelihood when redeemable rewards are offered.
Monetization
Player Behavior
Market Analysis
+1
Mistplay
Mar 2024
Report
43 pages
Keywords Studios FY 2023 Results
Keywords Studios reported €780 million in revenue for 2023, representing 13% total growth and 9% organic growth despite currency headwinds and U.S. labor strikes.
The company achieved an adjusted operating margin of 15.6% and an EBITDA of €158.3 million, supported by a strong cash conversion rate of 82.3%.
Management is pursuing a revenue target exceeding €1 billion, supported by a €225 million investment in five acquisitions during 2023 and a $400 million revolving credit facility.
Market Analysis
Mergers & Acquisitions
Investment
+1
Keywords Studios
Mar 2024
Report
18 pages
Live-Streaming Trends Report: Q1 2024
Global live-streaming viewership reached 8.2 billion hours in Q1 2024, marking a 10% year-over-year increase and the first Q1 growth since 2021.
Twitch maintains a 69% market share, though its dominance is being challenged by YouTube Gaming, Kick, and Steam, the latter of which doubled its hours watched this quarter.
Twitch’s exit from South Korea triggered a successful migration of viewers to local platforms, specifically AfreecaTV and the rapidly growing Chzzk.
Streaming
Market Analysis
Global
Stream Hatchet
Mar 2024
Report
40 pages
European Key Facts 2024: Video Games
The European video games industry generated €26.8 billion in 2024, with digital channels accounting for 90% of total sales.
The sector supports 116,000 professionals across 6,000 studios and serves 127 million players, representing 54% of the European population.
Mobile gaming is the primary platform in the region, utilized by 71% of the total player base.
Market Analysis
Player Demographics
Employment
+1
Video Games Europe
Mar 2024
Report
72 pages
Africa Games Industry Report
The African gaming market is a high-growth mobile-first sector, with the player base expanding from 77 million in 2015 to 186 million in 2021 and annual revenues projected to exceed $1 billion by 2024.
Infrastructure instability remains the primary barrier to professionalization, with 60% of industry participants identifying poor power supply and high internet costs as critical obstacles to growth.
The industry is currently in a nascent, hobbyist-dominated state where 59% of developers have never secured external investment and only 36% earn a full-time living from their work.
Market Analysis
Player Demographics
Mobile
+1
Games Industry Africa
Mar 2024
Report
41 pages
Canada’s Video Game Industry: Powering the Future of Play
Canada’s video game industry supports 34,000 full-time jobs and generates a $5.1 billion economic impact, with direct labour income reaching $3.5 billion in the 2023-24 fiscal year.
While the total number of firms contracted by 9% since 2021, this decline was limited to micro-studios, while studios with 51 or more employees remained stable or grew.
The sector achieved a $356 million operating surplus in 2023-24, reflecting a 7% profit margin.
Market Analysis
Employment
Salary
+1
ESAC – Entertainment Software Association of Canada
Mar 2024
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