Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
82 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
User Acquisition
Global
Mobile
Marketing
Market Analysis
Monetization
Advertising
Creative Ads
Retention
AI
PC
In-Game Advertising
Steam
Game Publishing
Game Design
App Store Optimization
Casual
Console
Clear
Filters
1
User Acquisition
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
29 pages
Turning Organic Success into Long-Term Revenue: A Framework for F2P Mobile Games
Developers should treat monetization and user acquisition as iterative, scientific processes, using predictive modeling to forecast ROAS up to one year in advance to ensure profitability.
Implementing a hybrid ad mediation setup that combines real-time bidding with manual waterfalls can yield an immediate 10% to 20% uplift in ARPDAU.
Personalized, segmented in-app purchase offers can increase player spending by up to 23%, while regional pricing adjustments in lower-purchasing-power markets can boost ARPDAU by as much as 30%.
Monetization
User Acquisition
Marketing
+2
SuperScale
Mar 2024
Report
35 pages
Store Intelligence Data Digest: Q4 2023
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Market Analysis
Mobile
Global
+1
Sensor Tower
Mar 2024
Report
20 pages
The Ultimate Game Hype Tracking Guide
Success in the PC and console market requires tracking the purchase funnel through three core metrics: unaided awareness, aided awareness, and purchase intent conversion rates.
The Game Health Tracker methodology relies on monthly surveys of over 3,000 PC and console players in the United States to benchmark performance against competitors.
Conversion rate, defined as the percentage of aided-aware players who express purchase intent, serves as the primary indicator for measuring marketing effectiveness.
Market Analysis
User Acquisition
Retention
+3
Newzoo
Feb 2024
Report
48 pages
Mobile Growth and Monetization Report 2024
Offerwalls significantly outperform rewarded video for non-paying users, generating $4.04 in monthly ad revenue per converter compared to $0.15 for rewarded video.
Only 1.83% of mobile users convert to in-app purchases, but 29% of those converters become repeat buyers, with most transactions occurring within the first 30 days of installation.
Strategic use of monthly currency sales can increase in-app purchase conversion rates by up to 46%.
Monetization
User Acquisition
Retention
+2
Unity
Jan 2024
Report
30 pages
Insight into 2024 Marketing Trends for Japanese Mobile Games
Japanese firms dominate the domestic market, holding nine of the top ten revenue spots on the App Store, while Chinese developers account for 30% of the top 100 grossing titles.
RPG titles are the most lucrative genre in Japan, representing 32% of the top 100 revenue-generating games on Google Play.
Marketing in Japan is characterized by low creative turnover, with only 62.23% of advertisers using new creatives and a total new creative volume of 29.77%, both significantly below global averages.
Marketing
Advertising
User Acquisition
+2
SocialPeta
Jan 2024
Report
7 pages
AI's Everyday Evolution: The Expanding Role of Chatbots in Consumer Life
ChatGPT reached 500 million global monthly active users by early 2025, marking the fastest growth for any application in the last decade.
In April 2025, ChatGPT experienced a 60% increase in session frequency and a 270% jump in web visits, while traditional search engine engagement declined by 3%.
The utility of AI is shifting from technical tasks to complex personal management, with software development prompts dropping from 44% to 29% of the total share between early 2024 and 2025.
AI
Marketing
User Acquisition
+1
Sensor Tower
Jan 2024
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas: 2024
Chinese publishers are maintaining global dominance in strategy and RPG segments by shifting to hyper-localized art styles, specifically manga-inspired visuals for Japan and realistic or cartoon aesthetics for Western markets.
Generative AI is now a core operational requirement for rapid, compliant localization of ad creative, voice-overs, and marketing copy to manage high costs per install in mature markets like the U.S., Japan, and South Korea.
High-performing user acquisition campaigns are increasingly utilizing minigames and AI-enhanced visuals to capture player attention in highly competitive environments.
Market Analysis
Monetization
User Acquisition
+5
Liftoff
Jan 2024
Report
29 pages
Mobile Ad Creative Index 2024
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
Market Analysis
Monetization
In-Game Advertising
+3
Liftoff
Jan 2024
Report
42 pages
Insights into Marketing Trends of Global Mobile Games: Q3 2023
Frequent creative turnover is a primary strategy for mitigating ad fatigue and sustaining click-through rates in competitive mobile gaming markets.
Deploying fresh creative assets can improve cost-per-install (CPI) benchmarks by up to 12% compared to static creative pools.
High-volume creative production is a critical growth lever, evidenced by a major publisher launching 6,500 distinct ad assets for a single strategy-lite title in Q3 2023.
Marketing
Advertising
User Acquisition
+2
SocialPeta
Sept 2023
Report
43 pages
Insights into Marketing Trends of Global Mobile Games
In Q2 2023, the mobile gaming industry saw a record surge of 9.3 million new creatives, which accounted for nearly 75% of all active advertisements.
Market leaders like Honkai: Star Rail and MONOPOLY GO! achieved rapid global growth by maintaining high-frequency creative refreshes, with new assets making up over 60% of their advertising portfolios.
While iOS casual game installs cost $2.23 compared to $0.63 on Android, both platforms yielded a comparable seven-day return on ad spend of approximately 7.7%.
Marketing
Advertising
User Acquisition
+2
SocialPeta
Jun 2023
Report
41 pages
Mobile Growth & Monetization Report 2023
77% of all player conversions occur within the first 14 days, making this initial window the most critical period for monetization.
Low-friction price points between $1.01 and $5.00 are the primary drivers of in-app purchase revenue, with virtual currencies and limited-time bundles accounting for over 56% of total IAP income.
Offerwalls are a major retention driver, as players who engage with them exhibit a 14% retention rate at Day 90 compared to only 3% for non-converters.
Monetization
User Acquisition
Player Behavior
+2
Unity
Jan 2023
Report
11 pages
From Hyper to Hybrid: 2023 Follow-up
In-app purchase (IAP) activity grew significantly between 2022 and H1 2023, with revenue increasing by 23% on Android and 24% on Apple platforms.
On iOS, the United Kingdom, Canada, and Germany have displaced China and Saudi Arabia in the top five markets for installs, signaling a pivot toward Western regions.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin reclaimed the leading position for iOS installs.
Market Analysis
Mobile
Hypercasual
+4
Tenjin
Jan 2023
Report
36 pages
2023 Casual Gaming Apps Report
Casual gaming now accounts for 74% of all mobile game installs and drives nearly 75% of mid-core game installations.
Developers are shifting from volume-based user acquisition to hybrid models that blend ad-based revenue with in-app purchases to extend player lifecycles.
North America remains the most expensive market with a $3.59 cost per install, yet it maintains a high 8.1% return on ad spend.
Market Analysis
User Acquisition
Monetization
+3
Liftoff
Jan 2023
Report
42 pages
Q1 2023: Store Intelligence Data Digest
AI-powered productivity tools experienced explosive growth in Q1 2023, with a 378% increase in downloads and a nearly 400% surge in revenue to $20 million.
Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
Global mobile app downloads contracted by 2.6% year-over-year to 35 billion, with 26.9 billion installs on Google Play and 8.1 billion on the App Store.
Mobile
User Acquisition
Market Analysis
+1
Sensor Tower
Jan 2023
Report
27 pages
From Hyper to Hybrid: Hypercasual Gaming Trends 2023
The mobile gaming industry is shifting from hyper-casual to hybrid-casual models, driven by declining ad revenue profitability and the impact of iOS App Tracking Transparency.
Developers are increasingly adopting in-app purchases and meta-gameplay components to replace the traditional reliance on pure advertising revenue.
Data from 2022 shows a consistent downward trend in ad impressions and eCPMs across both Android and iOS platforms, while in-app purchase volume grew.
Market Analysis
Monetization
User Acquisition
+1
Tenjin
Jan 2023
Report
50 pages
Mobile App Trends: 2023 Edition
The mobile app market reached a record half-trillion dollars in combined advertising and consumer spending in 2023, despite a 2% decline in consumer spending and a cooling of advertising growth to 14%.
Fintech in-app revenue surged by over 90% between late 2022 and early 2023, while e-commerce sessions grew by 12%.
After a difficult 2022 that saw a 12% decline in installs and a 9% drop in consumer spending, the mobile gaming sector showed early 2023 signs of recovery with a 10% increase in installs and an 11% rise in sessions.
Market Analysis
User Acquisition
Retention
+3
Adjust
Jan 2023
Report
11 pages
From Hyper to Hybrid in 2023
In-app purchase revenue grew significantly between January 2022 and June 2023, with a 23% increase on Android and a 24% increase on iOS.
Google Ads became the top-performing network for Android installs in H1 2023, while AppLovin rose to the number one position for iOS installs.
Meta has successfully entered the top five ad networks on both Android and iOS platforms as of H1 2023.
Monetization
User Acquisition
Mobile
+1
Tenjin
Jan 2023
Report
93 pages
State of Mobile 2023
Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2023
Report
27 pages
Hyper to Hybrid: Mobile Gaming Market Trends 2023
Mobile developers are shifting from hyper-casual to hybrid-casual models to counter declining ad revenue profitability caused by Apple’s App Tracking Transparency and post-pandemic behavioral shifts.
In-app purchase volume grew across both Android and iOS in 2022, signaling a successful industry-wide pivot toward diversified revenue streams beyond traditional advertising.
Ad-centric monetization models faced a cooling market in 2022, characterized by a downward trend in both ad impressions and effective cost per mille (eCPM) on all platforms.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Jan 2023
Report
37 pages
How Starfield Reached 10M Users
Starfield achieved the largest launch in Bethesda’s history with 10 million players, driven by a $21.2 million U.S. advertising spend that represented roughly 70% to 77% of the total global marketing budget.
The marketing strategy shifted from traditional teasers to a multi-channel digital approach, prioritizing TikTok, Instagram, Twitch, and AI-driven cross-promotion via Bing.
Integration with the Microsoft ecosystem and immediate availability on Xbox Game Pass were central to the game's commercial scale and user acquisition.
Market Analysis
User Acquisition
Marketing
+1
Sensor Tower
Jan 2023
Previous
1
2
3
4
5
Next
