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Market Forecast
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Report
13 pages
China Game Industry Report 2025
Chinese self-developed mobile games generated US$20.455 billion in overseas revenue in 2025, marking a 10.23% year-on-year increase and the sixth consecutive year exceeding RMB 100 billion.
The United States remains the primary overseas market for Chinese games, accounting for 32.31% of total export revenue, followed by Japan at 16.35% and South Korea at 9.15%.
Strategy games (SLG) dominate the overseas market, capturing 49.97% of earnings, significantly outpacing shooters at 9.69% and RPGs at 9.39%.
Market Analysis
Market Forecast
China
+4
Meridian Play
Jan 2025
Report
8 pages
Global Gaming Industry Takes Center Stage
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No factual data, market statistics, or industry trends are available for analysis from the provided source text.
The document failed to load, preventing the extraction of any concrete insights regarding the global gaming industry.
Market Analysis
Market Forecast
Investment
+1
Morgan Stanley
Jan 2025
Report
46 pages
The Global State of Game Publishing & Marketing 2025 Industry Report
The global game publishing market is projected to grow from $117.4 billion in 2025 to $150.5 billion by 2030, driven by a market where 95% of revenue is already generated through digital distribution.
Multiplatform launches have increased by 40% as developers prioritize cross-platform strategies, which can boost total revenue by up to 40%.
Live Service Games have become the industry standard, with 95% of studios now developing titles specifically designed for recurring revenue models.
Market Analysis
Market Forecast
Marketing
+1
Game Publishing & Marketing Summit
Jan 2025
Report
46 pages
Global Games Forecasts 2025-2031
The global video-game market has entered a mature phase, with revenue projected to grow from $236.9 billion in 2025 to $280.1 billion by 2031 at a modest annual rate of 4–5 percent.
Asia-Pacific remains the dominant market, accounting for 53 percent of the 1.53 billion global gamers in 2024 and showing the highest regional penetration at 13 percent.
In-game spending, which currently accounts for 68 percent of software revenue, is expected to experience a slight decline to 67 percent by 2031 due to live-service market oversaturation.
Market Analysis
Market Forecast
Global
+1
MiDiA Research
Jan 2025
Report
3 pages
Asian & MENA Markets: 2025 Half-Year Report
China remains the dominant regional market with projected 2025 revenues of $51.2 billion, supported by a 4.1% year-over-year increase and a 24% rise in government game approvals.
India is the fastest-growing market, projected to exceed $1 billion in 2025 with 16.2% year-over-year growth following the PROG Act's shift toward traditional gaming and esports.
The MENA-3 region (Saudi Arabia, UAE, and Egypt) has a revised growth forecast of 6.4%, as economic challenges in Egypt and slowing mobile growth in Saudi Arabia temper the impact of government-led localization efforts.
Market Analysis
Market Forecast
Asia
+1
Niko Partners
Jan 2025
Report
224 pages
Gaming 2025 (Epyllion)
The industry has shifted to a zero-sum environment where the top ten titles now capture 60% of all sales, forcing publishers to prioritize established franchises over new, risky ventures.
Market dominance is increasingly concentrated in 'Black Hole' titles and UGC platforms like Roblox and Fortnite, which utilize deep social integration to create high consumer lock-in.
Future revenue growth is shifting toward programmatic in-game advertising and the deregulation of mobile app stores, which is projected to improve developer margins by 10–20%.
Market Analysis
Player Demographics
Global
+1
Epyllion
Jan 2025
Report
72 pages
Africa Games Industry Report 2025
The African games industry is projected to exceed $1 billion in revenue in 2024, driven by a mobile-first market that generates nearly 90% of total sector earnings.
Nigeria has shown the most significant momentum in the region, with mobile revenues increasing fivefold since 2019, while South Africa remains the most lucrative individual market.
The developer ecosystem has grown to approximately 250 studios by 2024, with West Africa emerging as the primary hub after a fivefold increase in active studios over the past year.
Market Analysis
Market Forecast
Africa
Maliyo Games
Jan 2025
Report
15 pages
Interactive Entertainment 2025: Global Market Sizing and Forecast
The global interactive entertainment market is forecast to reach $250.2 billion in 2025, marking a 4.6% year-over-year recovery driven by software publishing and established intellectual property.
Mobile gaming remains the industry's primary revenue driver, generating $115.7 billion in 2025, while PC gaming leads in growth rate at 4.2%.
Console hardware revenue is projected to contract by 31% in 2024 as the current hardware cycle concludes, though this is partially mitigated by a 5% increase in accessory sales.
Market Analysis
Market Forecast
Mobile
+3
Aldora
Jan 2025
Report
37 pages
Games 2025: The Industry Quest for Growth
The global games market reached $199.4 billion in 2024, but growth is projected to decelerate to approximately 1% in 2025 due to release delays and reduced early-stage funding.
Publishers are prioritizing operational efficiency and asset optimization, focusing on remakes, remasters, and multi-platform porting to mitigate the rising costs of AAA development.
Strategic growth is shifting toward geographic expansion in the Middle East and Southeast Asia, alongside targeting underserved demographics like older gamers and young adult females.
Market Analysis
Market Forecast
Player Demographics
+1
Ampere Analysis
Jan 2025
Report
7 pages
10 Major Trends to Watch in Asia & MENA
Asia and MENA are the primary engines of global gaming growth, driven by a mobile-first audience and a rising middle class with increased discretionary income.
Government-backed investments in Saudi Arabia and the UAE are rapidly establishing these nations as central hubs for international esports and game development infrastructure.
Market success in these regions now requires hyper-localization and the adoption of innovative payment ecosystems that bypass traditional storefront limitations.
Market Analysis
Player Demographics
Asia
+2
Niko Partners
Jan 2025
Report
17 pages
La Fiscalidad en el Sector de los Videojuegos: España
Video game companies in Spain can access a 12% tax deduction for qualifying R&D+i expenses, which increases to 45% for projects developed in the Canary Islands.
Start-ups meeting ENISA criteria qualify for a reduced 15% corporate tax rate for four years, along with exemptions from advance payments and deferred tax liabilities.
The standard corporate income tax (IS) rate in Spain is 25%, while personal income tax (IRPF) for self-employed professionals ranges from 19% to 47%.
Investment
Market Forecast
Europe
AEVI
Jan 2025
Report
15 pages
Levelling Up: State of India Interactive Media & Gaming Research FY'24
The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.
Market Analysis
Market Forecast
Monetization
+1
Lumikai
Nov 2024
Presentation
15 pages
Financial Results Q1 2024
PCF Group achieved a net profit of 11.0 million PLN in Q1 2024, a significant turnaround from the 0.9 million PLN net loss recorded in Q1 2023.
Quarterly revenue grew to 56.9 million PLN, up from 34.9 million PLN in the prior year, driven by the release of Bulletstorm VR and progress on Project Maverick.
EBITDA rose to 11.0 million PLN, compared to 3.0 million PLN in Q1 2023, reflecting a disciplined cost approach alongside higher revenue.
Market Analysis
Investment
Europe
+1
PCF Group
May 2024
Report
4 pages
Manifesto 2024-2029: Più di un (video)gioco
The manifesto advocates for EU-wide policy alignment to establish Europe as a global video-game development hub by 2029, prioritizing the protection of an open, competitive market against new taxes or distribution constraints.
Industry stakeholders are lobbying for the adaptation of the Creative Europe programme and the extension of the General Exemption Regulation to better align public funding mechanisms with the specific economic realities of game development.
The proposal calls for the revision of NACE codes to accurately measure and report the sector's economic contribution to the European Union.
Market Forecast
Diversity & Inclusion
Employment
Video Games Europe
Mar 2024
Report
292 pages
Reinvent India's Media & Entertainment Sector Is Innovating for the Future
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
Market Analysis
Market Forecast
India
+1
Ernst & Young
Mar 2024
Report
53 pages
The Xsolla Report: State of Play – Summer Edition 2024
Indie games now account for 31% of total Steam earnings, with their U.S. market share on PC and console platforms rising from 13% in 2021 to 18% in 2024.
Marketing spend for the indie sector is projected to triple to $24 billion by 2024, with influencer partnerships on YouTube, TikTok, and Instagram serving as the primary drivers of discovery.
Indie titles are outperforming AAA games in quality perception, maintaining an average Steam rating of approximately 72%.
Market Forecast
Player Behavior
Global
+1
Xsolla
Jan 2024
Report
55 pages
State of Play: Winter 2024
Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.
Market Analysis
Market Forecast
Monetization
+2
Xsolla
Jan 2024
Report
15 pages
Interactive Entertainment 2025: Global Market Sizing & Forecast
The global interactive entertainment market is projected to reach $250.2 billion in consumer spending by 2025, marking a 4.6% year-over-year growth.
Mobile gaming remains the industry's largest segment, with forecasted consumer spending of $115.7 billion in 2025.
Console hardware is experiencing a significant cyclical downturn, with spending expected to decline by 31% in 2024 ahead of next-generation device launches.
Market Forecast
Market Analysis
Global
+3
Aldora
Jan 2024
Report
14 pages
Mobile App Predictions for 2024
Global app store revenue is projected to reach $111.4 billion in 2024, a 4% rebound following a 3% decline in 2023, with the U.S. driving 80% of this growth.
Gaming expenditure is forecast to rise 4% to $111 billion, with primary growth concentrated in RPG, match-making, party, and casino titles across the U.S., Japan, South Korea, Taiwan, Germany, and the UK.
TikTok is expected to reach $16 billion in lifetime consumer spend by the end of 2024, with average monthly user hours projected to increase from 32.5 hours in October 2023 to 40 hours by December 2024.
Market Forecast
Marketing
data.ai
Jan 2024
Report
27 pages
Games Market Trends 2024
The global games market is entering a recovery phase with a projected Compound Annual Growth Rate (CAGR) of +1.3% through 2026.
The live-service market is consolidating, with just 19 titles currently capturing 60% of total player engagement, prompting a strategic shift back toward premium, finite gaming experiences.
Developers are increasingly mitigating financial risk by prioritizing established Intellectual Property and sequels over new, unproven concepts.
Market Analysis
Market Forecast
Monetization
+1
Newzoo
Jan 2024
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