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Report
52 pages
Developer Satisfaction Survey 2023 - Summary Report
The 2023 game industry experienced its highest rates of layoffs and terminations since 2014, reflecting a period of intense economic contraction and employment volatility.
Labor conditions remain poor, with nearly one-third of developers working over 60 hours per week during peak production cycles, fueling increased interest in unionization.
A significant disconnect exists regarding workplace equity, as two-thirds of developers report that equal opportunity is absent and fewer than half believe existing policies are adequately enforced.
Employment
Salary
Market Analysis
+1
International Game Developers' Association
Mar 2024
Report
43 pages
The Gaming App Insights Report: Unlocking Growth Opportunities for Mobile Marketers
Global mobile game installs increased by 7% year-over-year in late 2023, signaling a stabilization period following recent market volatility.
Hybrid casual titles and AI-driven production are fueling a 2024 recovery, with Racing and Simulation subverticals seeing install surges of 61% and 53%, respectively.
Monetization is shifting toward hybrid models combining in-app purchases and advertising, as in-app revenue grew 6% despite a marginal decline in overall consumer spending.
Market Analysis
Monetization
User Acquisition
+1
Adjust
Mar 2024
Report
14 pages
The True Cost of Building a Mobile Game Backend: Spring 2024
Building an in-house mobile game backend costs an average of $21.6 million per studio, based on 52 developers working for 36 months at a mean annual salary of $138,864.
The decision to build proprietary backend technology frequently diverts gameplay programmers from core development, with nearly 50% of studios reporting slowed production timelines as a result.
Internal backend development negatively impacts human capital, as one-third of surveyed studios reported increased employee crunch and higher turnover rates.
Live Ops
Game Development
Mobile
+1
Metaplay
Mar 2024
Report
40 pages
State of the Market 2023: An Annual Analysis of App Market and Advertising Activities
Video advertising is the primary revenue driver, experiencing a 37% growth on Android and a 16% increase on iOS during 2023.
Facebook and Instagram remain the dominant platforms for social advertising, serving as the primary channels for broad audience reach and engagement.
Android is outpacing iOS in video ad adoption, demonstrating a significantly stronger growth trajectory for video-based marketing strategies.
Market Analysis
Advertising
Global
+1
Apptica
Mar 2024
Report
28 pages
2023 Yearly Live Streaming Trends Report
The global live streaming market stabilized at 38.3 billion hours watched in 2023, characterized by Twitch's 4.9% decline and YouTube Gaming's 11% growth.
Kick emerged as the third-largest Western streaming platform within its first year, hosting nearly one million unique channels and displacing Facebook.
Esports viewership grew 9% year-over-year to 2.5 billion hours, with co-streaming now driving nearly 30% of total esports consumption.
Market Analysis
Streaming
Global
Stream Hatchet
Mar 2024
Report
44 pages
Q1 2024 Digital Market Index
The global digital gaming market reached $23.7 billion in Q1 2024, a 4.2% year-over-year increase driven primarily by subscription models and live-ops monetization.
Top-tier publishers consolidated their market position, capturing over 45% of global digital game sales as mid-size and indie developers faced increased pressure from rising user acquisition costs.
Mobile gaming trends shifted away from hyper-casual titles, which saw a decline of over 10% year-over-year, in favor of niche sub-genres offering deeper mechanics and social interaction.
Market Analysis
Advertising
Mobile
+1
Sensor Tower
Mar 2024
Report
53 pages
The State of Play: Summer 2024 Edition
Indie studios are capturing a larger share of the market, generating 29% of total Steam revenue in 2023 compared to 25% in 2018.
Game development is becoming increasingly democratized as Unity usage grows by 8% year-over-year, Unreal grows by 10%, and Godot experiences a 69% surge.
The edutainment sector is poised for significant expansion, with a projected compound annual growth rate of 65–75% through 2034.
Market Analysis
Game Development
Global
+1
Xsolla
Mar 2024
Report
14 pages
The True Cost of Building a Mobile Game Backend
Building an in-house mobile game backend costs an average of $21.6 million, requiring 52 developers working over a 36-month period.
Diverting gameplay programmers to backend infrastructure tasks slows overall development velocity for 50% of surveyed studios.
Internal backend development contributes to negative organizational outcomes, including increased employee turnover, higher rates of crunch, and direct revenue loss for 20% of studios.
Game Development
Live Ops
Market Analysis
+2
Metaplay
Mar 2024
Report
21 pages
DevOps Report
Dev-focused companies significantly outperformed the broader market with a 23 percent total return over the past four quarters, doubling the 11 percent gain seen by Ops-centric peers.
Leading DevOps firms currently command premium revenue growth multiples ranging from 12-to-20-times, with Atlassian, GitLab, HashiCorp, and DataDog identified as top performers.
M&A activity in the DevOps sector rebounded to $27.6 billion in the first half of 2024, driven by major acquisitions including Cisco’s $31 billion purchase of Splunk and IBM’s $7.7 billion acquisition of HashiCorp.
Game Development
Market Analysis
AI
+1
Drake Star Partners
Mar 2024
Report
43 pages
Keywords Studios FY 2023 Results
Keywords Studios reported €780 million in revenue for 2023, representing 13% total growth and 9% organic growth despite currency headwinds and U.S. labor strikes.
The company achieved an adjusted operating margin of 15.6% and an EBITDA of €158.3 million, supported by a strong cash conversion rate of 82.3%.
Management is pursuing a revenue target exceeding €1 billion, supported by a €225 million investment in five acquisitions during 2023 and a $400 million revolving credit facility.
Market Analysis
Mergers & Acquisitions
Investment
+1
Keywords Studios
Mar 2024
Report
31 pages
AI Apps Market Insights 2024
Global AI app downloads are projected to reach 3.3 billion by the end of 2024, with in-app purchase revenue expected to grow 51% year-over-year to $3.3 billion.
AI Art Generators dominate the market as the most profitable sub-genre, capturing 53% of total industry revenue, followed by AI Chatbots at 29%.
ChatGPT remains the industry benchmark with 190 million monthly active users and a record $45 million in monthly revenue as of August 2024.
Market Analysis
AI
Mobile
+1
Sensor Tower
Mar 2024
Report
33 pages
Marketing Insights into Global Casual & Puzzle Games for Q1 2024
The global mobile gaming advertiser base grew 29% year-over-year in Q1 2024 to 51,300 participants, while the volume of unique creatives per advertiser dropped by 18% as firms shifted toward quality over quantity.
Casual and puzzle games dominate the market, accounting for 50% of all active advertisers, with casual games alone responsible for nearly 40% of total ad creatives.
Success in saturated markets like the US and Europe requires high-quality short-form video content and rapid creative iteration to mitigate player fatigue.
Marketing
In-Game Advertising
Global
+2
SocialPeta
Mar 2024
Report
29 pages
Turning Organic Success into Long-Term Revenue: A Framework for F2P Mobile Games
Developers should treat monetization and user acquisition as iterative, scientific processes, using predictive modeling to forecast ROAS up to one year in advance to ensure profitability.
Implementing a hybrid ad mediation setup that combines real-time bidding with manual waterfalls can yield an immediate 10% to 20% uplift in ARPDAU.
Personalized, segmented in-app purchase offers can increase player spending by up to 23%, while regional pricing adjustments in lower-purchasing-power markets can boost ARPDAU by as much as 30%.
Monetization
User Acquisition
Marketing
+2
SuperScale
Mar 2024
Report
49 pages
State of Play: Spring Edition
Mobile gaming is the industry's primary growth engine, with 1.9 billion players and projected annual revenue of $118 billion by 2027.
Regulatory changes like the EU's Digital Markets Act are dismantling app store walled gardens, enabling developers to bypass standard commission fees through alternative billing and direct-to-consumer commerce.
Cross-platform play is now a standard expectation, with 87% of multiplayer gamers participating and developers increasingly integrating 5G and mobile wallets to facilitate unified 'cross-pay' ecosystems.
Market Analysis
Investment
Mobile
+1
Xsolla
Mar 2024
Report
18 pages
Live-Streaming Trends Report: Q1 2024
Global live-streaming viewership reached 8.2 billion hours in Q1 2024, marking a 10% year-over-year increase and the first Q1 growth since 2021.
Twitch maintains a 69% market share, though its dominance is being challenged by YouTube Gaming, Kick, and Steam, the latter of which doubled its hours watched this quarter.
Twitch’s exit from South Korea triggered a successful migration of viewers to local platforms, specifically AfreecaTV and the rapidly growing Chzzk.
Streaming
Market Analysis
Global
Stream Hatchet
Mar 2024
Report
21 pages
2023 Roblox Report: Behind the Data
Retention is a universal challenge on Roblox, with Day 1 retention averaging 12% to 15% and falling to approximately 1% by Day 90.
Monetization is highly concentrated, as only 4.2% of players spend Robux, with over half of those spenders contributing less than $1 annually.
Top-tier games in the 95th percentile generate approximately $77 per playing player annually, significantly outperforming the broader platform average.
Player Behavior
Monetization
Global
+1
GameAnalytics
Mar 2024
Report
35 pages
Store Intelligence Data Digest: Q4 2023
Global mobile app downloads fell 6% year-over-year in Q4 2023 to 33.4 billion, driven by an 8% decline in Google Play installs despite a 1.3% increase in iOS downloads.
India remains the world's largest mobile market with 6.1 billion downloads, though Google Play installs in the region declined by 13% while iOS adoption grew.
TikTok reclaimed the top spot for global downloads following an 80% surge in China, while Temu dominated Western markets but struggled with user stickiness, maintaining daily engagement rates below 20%.
Market Analysis
Mobile
Global
+1
Sensor Tower
Mar 2024
Report
30 pages
The Golden Age of Video Game Remakes and Remasters
Remakes and remasters serve as a strategic financial hedge against the rising costs of developing original intellectual property in a risk-averse industry.
Full remakes require a gestation period of nine to twenty-five years to ensure technological advancements are significant enough to justify a full-price purchase.
Remasters are most commercially effective when released within five years of the original title to capitalize on hardware transitions.
Market Analysis
Marketing
Game Development
+1
Virtuos
Mar 2024
Report
20 pages
The Ultimate Game Hype Tracking Guide
Success in the PC and console market requires tracking the purchase funnel through three core metrics: unaided awareness, aided awareness, and purchase intent conversion rates.
The Game Health Tracker methodology relies on monthly surveys of over 3,000 PC and console players in the United States to benchmark performance against competitors.
Conversion rate, defined as the percentage of aided-aware players who express purchase intent, serves as the primary indicator for measuring marketing effectiveness.
Market Analysis
User Acquisition
Retention
+3
Newzoo
Feb 2024
Report
38 pages
Landscape Shifts in IP Gaming: An Analysis of How the Competitive Landscape of IP in Gaming Has Shifted in 2023
Established intellectual properties dominated the 2023 market, accounting for every top-performing launch on both PC and console platforms.
Licensed mobile titles generated $16 billion in gross revenue in 2023, with Monopoly GO! reaching $1 billion in under seven months to drive Hasbro and Scopely to the top of industry rankings.
Video game and anime IPs dominate the Asian market with a 70% share of downloads, while board game IPs saw a notable revenue surge in the United States.
Market Analysis
Monetization
Global
+1
Sensor Tower
Jan 2024
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