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Report
1 pages
Video Game Business Snapshot: Q2 2025
Q2 2025 is defined by a surge in 'white knight' acquisitions, where major conglomerates are purchasing studios facing closure or downsizing to preserve creative talent and intellectual property.
Notable rescue acquisitions this quarter include KRAFTON’s purchase of Tango Gameworks, Behaviour Interactive’s absorption of Antimatter, and Gunzilla Games’ involvement with Game Informer.
The industry is shifting away from speculative growth toward strategic preservation, as large publishers prioritize securing proven development teams to stabilize long-term production pipelines.
Mergers & Acquisitions
Investment
Market Analysis
+1
DDM
Jun 2025
Report
9 pages
Q2 2025 Gaming Ad Snapshot
Google Ads and Facebook Ads remain the dominant platforms for mobile gaming promotion in Q2 2025.
The active mobile gaming audience is composed of 61% males, 38.5% females, and 0.8% unclassified users.
High-performing mobile gaming ad assets demonstrate rapid scaling, with impressions growing from an average of 13 million to 47 million over their lifecycle.
In-Game Advertising
User Acquisition
Mobile
+1
MarketIQ
Jun 2025
Report
28 pages
The Xsolla Report: State of Play Q2 2025
Mobile gaming is the industry's primary revenue driver, projected to reach $126 billion in 2025 with a total segment forecast of $150 billion.
Following the April 2025 Epic Games v. Apple court order, developers can now utilize direct-to-consumer web-shops to retain up to 95% of transaction value, with early adopters seeing millions in revenue recovery.
Hybrid monetization models—combining in-app purchases, advertising, and subscriptions—are used by 72% of developers and account for approximately 75% of total mobile revenue.
Market Analysis
Monetization
Market Forecast
+2
Xsolla
Jun 2025
Report
37 pages
2025 GDC Trends Report: Connecting the World Through Games
The mobile in-game advertising market reached $100 billion in 2024, officially surpassing revenue generated from in-app purchases.
Financial instability has forced 56% of studios to rely on personal funding as the publishing landscape becomes increasingly selective.
The industry is experiencing a 17% layoff rate, which has served as a primary catalyst for the formation of the United Videogame Workers union.
Market Analysis
AI
Monetization
+1
Game Developers Conference
May 2025
Report
231 pages
The State of Video Gaming in 2026
The video game industry is in a period of contraction, with real-term spending on content declining by approximately 12% since 2021.
AAA production budgets have ballooned to between $200 million and $500 million, contributing to a capital-constrained environment marked by record-high layoffs and studio closures.
A small cohort of entrenched live-service titles now dominates the market, acting as 'black holes' that consume the majority of player time and spending, making new independent launches increasingly difficult.
Market Analysis
Global
Mobile
+2
Epyllion
May 2025
Report
19 pages
Global Gaming Report: Q1 2025
The gaming industry saw a major financial rebound in Q1 2025, with $4.4 billion in M&A deal value across 48 transactions and $3.5 billion in private investment.
NVIDIA has become a critical industry infrastructure pillar, achieving a 114% year-over-year revenue surge and a $2.6 trillion market capitalization.
Private investment was anchored by a $3 billion funding round for Infinite Reality, which reached a $12.25 billion valuation.
Mergers & Acquisitions
Investment
Market Analysis
+1
Drake Star Partners
Apr 2025
Presentation
34 pages
Spotify: Q1 2025 Update
Spotify reported that nearly all of its key performance indicators for Q1 2025 met or exceeded the company's previously issued guidance.
Market Analysis
Streaming
Global
+1
Spotify
Apr 2025
Report
24 pages
Live Streaming Trend Report: Q2 2025
Live-streaming consumption reached over nine billion hours in Q2 2025, a five percent year-over-year increase driven by YouTube Gaming's record 2.2 billion hours watched.
Twitch’s market share declined by 4.6 percent, causing its quarterly viewership to drop below five billion hours for the first time in nearly five years.
Kick grew its viewership share by 5.5 percent during Q2 2025, bolstered by the platform's active creator-incentive programs.
Market Analysis
Streaming
Global
Stream Hatchet
Apr 2025
Report
50 pages
State of Mobile Gaming 2025
Global mobile gaming revenue grew 4% to $82 billion in 2024 despite a 6.6% decline in total downloads, signaling a shift toward high-value player retention.
The industry has entered a 'live operations' era, with 84% of total revenue now generated by games utilizing continuous updates and seasonal events.
Publishers have reduced new game releases by 50% since 2020, focusing resources on high-quality core titles rather than volume.
Market Analysis
Monetization
Mobile
+1
Sensor Tower
Mar 2025
Report
17 pages
Games Investment Review: Q1 2025 Executive Summary Report
Global gaming investment and M&A activity reached $7.8 billion across 245 transactions in Q1 2025, marking the highest quarterly total since late 2023.
Investment value surged 370% quarter-over-quarter to $4.4 billion, largely driven by a single $3.0 billion mid-to-late-stage investment in Infinite Reality.
New fund announcements hit a three-year peak of $21.8 billion, with 65% of that capital concentrated within just five major funds.
Investment
Mergers & Acquisitions
Market Analysis
+1
Digital Development Management
Mar 2025
Report
18 pages
Managed Service Provider Market Update: Q1 2025
The global MSP market is projected to grow from $305 billion in 2024 to $571 billion by 2033, driven by increasing demand for complex, cost-efficient IT solutions.
Q1 2025 saw 106 M&A transactions with disclosed values exceeding $1 billion, a notable increase from the $927 million recorded in Q1 2024.
AI-enabled automation is delivering significant operational efficiencies, including 30–50% reductions in costs, a 50% decrease in ticket workloads, and up to an eightfold increase in resolution speeds.
Market Analysis
Mergers & Acquisitions
AI
+1
Drake Star Partners
Mar 2025
Report
5 pages
Newzoo’s Games Market Reports & Forecasts Q1 2025 Update
Third-party ports have grown to account for over one-third of total Nintendo Switch revenue as of 2024.
The Switch audience is distinct from the broader console market, with 23% of users aged 10–15 and 55% identifying as female.
Role-Playing, Simulation, and Platformer genres consistently outperform others, with over one-third of ported RPGs generating more than $1 million in revenue.
Market Analysis
Player Demographics
Market Forecast
+1
Newzoo
Mar 2025
Report
32 pages
Mobile Games Industry Trends Survey: Winter 2024/25
Rising user acquisition costs are the primary threat to profitability, cited by 64.2% of industry professionals as the greatest challenge to the sector.
The industry is in a period of consolidation, with 56.7% of professionals identifying widespread layoffs as the most impactful trend of the 2024/25 period.
Strategic focus has shifted away from new IP, as evidenced by over 40% of organizations releasing zero new titles in the past year to prioritize existing live operations.
Market Analysis
Mobile
Global
PocketGamer.biz
Mar 2025
Report
20 pages
Live Streaming Trend Report: Q1 2025
Live streaming viewership reached 8.9 billion hours in Q1 2025, marking an 8.9% year-over-year increase and the highest level since 2021.
Twitch remains the market leader with a 59% share, though its viewership declined by 6.9% year-over-year compared to Q1 2024.
Kick experienced significant growth with a 112% year-over-year increase in hours watched, securing an 8.6% market share.
Streaming
Market Analysis
Player Demographics
+1
Stream Hatchet
Mar 2025
Report
42 pages
Mobile App Trends: 2025 Edition
Global mobile consumer spending is projected to reach $626 billion by 2030, supported by a 2024 surge in app installs and a 35% App Tracking Transparency opt-in rate.
Mobile commerce accounts for 73% of global e-commerce sales, with 2025 revenues expected to hit $2.5 trillion despite rising acquisition costs averaging $3.44 per install.
The mobile gaming sector is projected to reach $126.1 billion in 2025, with strategy games experiencing an 83% growth in installs and global session lengths exceeding 30 minutes.
Market Analysis
Global
Mobile
+1
Adjust
Mar 2025
Report
60 pages
The Game Development Renaissance
The global game development market is projected to reach $190 billion by 2025, with 77% of developers anticipating continued industry growth and reduced workforce instability.
Studios are shifting toward leaner production models by outsourcing non-core technical infrastructure, with only 6% of developers planning to rely on internal builds by 2025.
Nearly 50% of developers plan to integrate specialized third-party tools to manage complex requirements like cross-platform synchronization and unified player inventories.
Market Analysis
Game Development
Global
+1
Metaplay
Jan 2025
Report
56 pages
Mobile Gaming 2022-2024
Mobile gaming revenue growth is decoupling from user acquisition, with Google Play revenue rising 10% and iOS revenue growing 12% in 2023–2024 despite stagnant or slowing download volumes.
Market power remains highly concentrated, as the top ten publishers continue to capture the vast majority of earnings despite the overall acceleration in consumer spending.
The mobile ecosystem is shifting toward a maturity model where revenue increases are driven by monetization depth and brand loyalty rather than the expansion of the total user base.
Market Analysis
In-Game Advertising
Mobile
+1
Mariusz Gasiewski (Google)
Jan 2025
Report
17 pages
Rewarded Returns
82% of developers using reward-based user acquisition report that these campaigns outperform traditional channels, with 79% noting stronger long-term retention from rewarded users.
77% of mid-sized mobile game developers in the US and UK have integrated reward-based campaigns into their strategies, with 59% planning to increase these budgets in 2025.
Fraud concerns for rewarded user acquisition have stabilized, with 47% of developers citing risks compared to 46% for traditional UA channels.
User Acquisition
Monetization
In-Game Advertising
+1
Almedia
Jan 2025
Report
95 pages
State of Mobile 2025
The global mobile economy reached $150 billion in consumer spend in 2024, driven by a 25% surge in non-gaming revenue despite a four-year decline in total app downloads.
Mobile gaming revenue recovered to $80.9 billion, with 80% of earnings generated by titles older than two years and a record eleven games surpassing $1 billion in annual revenue.
Generative AI became a primary engagement catalyst, with chatbot downloads increasing by 635 million and generating nearly $1.3 billion in revenue.
Market Analysis
AI
Mobile
+1
Sensor Tower
Jan 2025
Report
13 pages
Gaming CEO Survey: 2024 in Review
Industry leadership is optimistic for 2025, with 98% of executives expecting consumer spending to increase or remain stable.
AI adoption is widespread, with 84% of companies already implementing the technology across functions like art, game design, and engineering.
The M&A landscape is expected to intensify, as 71% of executives anticipate more deal-making opportunities in 2025 compared to the previous year.
Market Analysis
Investment
Mergers & Acquisitions
+1
Aream & Co
Jan 2025
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