Mortal Kombat X
Game
2 documents in the library are about Mortal Kombat X, from writers such as Mobile Dev Memo and PocketGamer.biz. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Mortal Kombat X, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Documents about Mortal Kombat X
Brand Equity on Mobile
Brand equity, as defined by David Aaker, Carol Simon and Mary Sullivan, and Kevin Keller, has traditionally been valued through two benefits: the ability to command a price premium and the ability to spend less on marketing while achieving equivalent exposure.
- Traditional brand equity, which reduces consumer risk and commands price premiums, is largely irrelevant in the mobile ecosystem because 83% of apps are free and users face no financial risk when evaluating new products.
- Mobile app discovery is a winner-takes-all marketplace controlled by platform owners, meaning brand recognition alone cannot guarantee visibility without significant investment in direct-response marketing.
- Brand loyalty is difficult to establish on mobile, evidenced by data showing that 22% of app downloads result in only a single session as users easily switch between competing apps.
A visual representation of F2P mobile game economics
A multi-axis graphical framework provides a standardized method for visualizing and comparing the economic and technical performance of free-to-play (F2P) mobile games.
- A multi-axis graphical framework allows for the standardized comparison of F2P mobile games by plotting technical performance, monetization structures, and market success onto a single visual diagnostic.
- The framework evaluates games across four specific dimensions: technical efficiency (load times and install size), reciprocity (currency grants and discount ratios), commercial success (app store rankings), and IAP structure (price band variety).
- Technical efficiency metrics focus on barriers to user retention by measuring load times and the discrepancy between advertised and actual installation sizes.