FarmVille 2

Moneti$er: Comparing the load times of F2P mobile games

This analysis examines the impact of boot times on user engagement within the free-to-play (F2P) mobile gaming market.

• Rapid boot times are directly correlated with higher session frequency in F2P mobile games, particularly for casual and resource-management titles.
• Minimizing the time between app launch and gameplay is a critical factor for user retention, as short-burst players are sensitive to entry barriers.
• Boom Beach and Royal Revolt 2 serve as industry benchmarks for high-performance, near-instant access, whereas Dungeon Keeper and FarmVille 2 exhibit poor user experience due to prolonged loading.