Directive 8020

Sensor Tower's AppMagic acquisition and Sega's brutal Rovio comments | Week in Mobile Games podcast

The mobile gaming intelligence sector is undergoing significant consolidation following Sensor Tower’s acquisition of its rival, AppMagic.

• Sensor Tower has acquired its rival AppMagic, positioning itself as the dominant player in the mobile market data industry following its previous acquisition of Data.ai.
• eBay has officially rejected a $5.5 billion acquisition proposal from GameStop, which had been criticized for lacking clear financial details regarding how the deal would be funded.
• Sega is moving forward with a transmedia strategy for the Rovio-owned Angry Birds IP, including the release of Angry Birds 2 in mainland China and a third film scheduled for December.