Top Selling Mobile Games of 2022: Africa

The mobile gaming landscape in Africa during 2022 was characterized by the dominance of established international titles, though localized engagement and development efforts remain notable. By analyzing revenue and download data from Algeria, Egypt, Nigeria, and South Africa, the findings highlight a market heavily influenced by global hyper-casual and high-budget intellectual properties, such as Subway Surfers, Candy Crush Saga, and PUBG Mobile.

Data for this analysis was provided by AppMagic, covering combined revenue from iOS and Google Play stores. While the report acknowledges the inherent challenges in tracking comprehensive sales data across the continent, it provides a focused look at four key markets. South Africa emerged as the most significant revenue generator among the group, with Candy Crush Saga alone accounting for over $7 million in annual revenue, signaling a robust consumer willingness to invest in digital entertainment.

Regional trends reveal diverse player preferences. In Algeria, casual games maintain a strong presence, while Egypt’s market shows a high affinity for mobile adaptations of traditional sports and board games, such as Ludo and various football titles. Nigeria’s market reflects a growing interest in esports and football-themed games, with the notable inclusion of locally developed titles like Waje Game and Naija Ludo appearing in the top free charts. These findings underscore that while global giants currently command the majority of market share, there is a clear, emerging space for local content that resonates with specific cultural interests and gaming habits.