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StreamElements
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The platform experienced a seasonal recovery, following a typical industry trend of a December dip and a strong post-holiday increase in engagement.
Like retail sales after the holiday season, streaming viewership often sees a boost in the new year.
Viewership rebound. Twitch experienced a seasonal viewership rebound in January 2025, recovering from a typical December decline.
The January 2025 streaming landscape reflects a consistent seasonal rebound for Twitch, as viewership figures recovered from the typical December decline to initiate the new year with increased engagement. This analysis, utilizing data provided by Rainmaker.gg, highlights key shifts in platform performance, top-tier creator rankings, and trending gaming categories.
A primary finding is the notable volatility within the top 10 streamer rankings. Established figures such as Ibai, Gaules, and Jynxzi were displaced, while KaiCenat saw a decline in his relative standing. In their place, content creator Caedrel secured the top position for the second time, driven by a significant increase in broadcast hours, which rose from 154 to 241 hours, primarily focused on League of Legends. Additionally, JonVlogs achieved a top 10 debut, bolstered by a high-profile subathon that resulted in over 7 million hours watched, a substantial increase from the 2.6 million hours recorded in December.
In the gaming category, Marvel Rivals demonstrated sustained momentum by maintaining a position in the top 10 for two consecutive months. This performance is particularly significant given the tendency for legacy titles to dominate the platform’s most-watched categories, suggesting that the game has successfully captured and retained audience interest since its launch. Overall, the data underscores a period of transition where increased broadcast volume and new title engagement effectively reshaped the platform's viewership hierarchy at the start of the year.
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StreamElements · 2020
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