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Sega Sammy Holdings
Sega Sammy Holdings’ consolidated financial results for the nine-month period ending December 31, 2012, reflect a significant downturn in performance compared to the same period in the previous fiscal year. The company reported net sales of ¥207,004 million, representing a 33.6% decline, while operating income plummeted by 89.0% to ¥7,074 million. Net income for the period fell by 91.1% to ¥3,067 million, impacted by challenging market conditions and structural adjustments within its international consumer business.
The decline was broad-based across all primary business segments. The Pachislot and Pachinko machine division, a core revenue driver, saw sales drop by 58.2% due to a stagnant market and the rescheduling of key title launches. The Amusement Machine Sales and Amusement Center Operations segments also experienced contractions, with sales falling by 8.9% and 5.6%, respectively. While the Consumer Business segment faced a decline in packaged software volume due to structural reforms in the U.S. and European markets, it showed growth in digital game software, particularly with the successful launch of the PC online title Phantasy Star Online 2.
The financial position as of December 31, 2012, shows total assets of ¥457,849 million, down from ¥497,451 million at the end of the previous fiscal year. During this period, the company implemented changes to its accounting policies, transitioning from the declining-balance method to the straight-line method for depreciating property, plant, and equipment, and revised the estimated useful life of these assets to better reflect economic reality. These adjustments had a material impact on reported income figures for the nine-month period. The company maintains a cautious outlook, noting that results are subject to global economic volatility and the ongoing transition toward digital and mobile gaming platforms.
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Sega Sammy Holdings · 2026