The 11th Hamburg Games Conference, held on February 27, 2020, served as a strategic gathering for decision-makers within the games and digital industries. The primary objective of the event was to facilitate knowledge exchange and professional networking, with a specific thematic focus on digital business models for games. The conference aimed to explore monetization strategies and identify cross-sector learning opportunities between the games industry and other digital fields.
The event program featured a diverse array of formats, including expert-led panels, talks, roundtables, and workshops. For the 2020 iteration, organizers expanded the conference infrastructure to include a dedicated streaming area and a business area to enhance attendee engagement. Following the formal proceedings, the event concluded with the Gamecity Treff, which incorporated a Pitch and Match session to foster direct connections between local industry participants and conference visitors.
Organized by GRAEF Rechtsanwälte in collaboration with gamecity:Hamburg, Filmförderung Hamburg Schleswig-Holstein, and Super Crowd Entertainment, the conference targeted a professional audience seeking actionable insights into industry trends. By providing a platform for both high-level discourse and practical networking, the conference sought to strengthen the regional and international games ecosystem. Early bird access was managed through digital ticketing platforms, underscoring the event's focus on accessibility for industry stakeholders.