The Tenants recouped its total production and marketing costs of under 1 million PLN within 15 hours of its March 25, 2021, launch.
02
The game sold over 50,000 units within the first 72 hours of its Steam release.
03
Pre-launch marketing was highly effective, generating 208,000 wishlists, with over 30,000 of those users purchasing the game during the initial window.
04
The United States was the leading market at 28% of total sales, followed by China (11%), the UK (9%), Germany (7%), and Canada (5%).
05
The title maintained a manageable refund rate of approximately 8% during the reporting period.
06
Developed by Frozen District under the PlayWay S.A. umbrella, the game launched in Early Access with plans for a full 2022 PC release and subsequent ports to consoles and mobile devices.
Insights
01
The Tenants recouped its total production and marketing costs of under 1 million PLN within 15 hours of its March 25, 2021, launch.
02
The game sold over 50,000 units within the first 72 hours of its Steam release.
03
Pre-launch marketing was highly effective, generating 208,000 wishlists, with over 30,000 of those users purchasing the game during the initial window.
04
The United States was the leading market at 28% of total sales, followed by China (11%), the UK (9%), Germany (7%), and Canada (5%).
05
The title maintained a manageable refund rate of approximately 8% during the reporting period.
06
Developed by Frozen District under the PlayWay S.A. umbrella, the game launched in Early Access with plans for a full 2022 PC release and subsequent ports to consoles and mobile devices.