Pitching Guidelines for PRs

The Video Games Industry Memo (VGIM) provides clear guidelines for public relations professionals seeking to secure editorial coverage within its weekly publication. The primary objective of these guidelines is to align external pitches with the outlet’s specific focus on the policy, commercial, and cultural trends shaping the global video games sector. By outlining preferred content types and exclusionary criteria, the publication aims to streamline its editorial process while maintaining its reputation for providing high-level analysis to an audience of industry professionals, policymakers, and business leaders.

Successful pitches must offer substantive value, such as access to senior leadership, exclusive market data, or insights into the intersection of gaming with broader societal issues like healthtech, AI, and geopolitical developments. The publication prioritizes content that is analytical, conversational, and relevant to a diverse, professional readership. Furthermore, there is a strong emphasis on the necessity for interview subjects to engage in substantive, rigorous dialogue rather than participating in superficial or overly managed promotional interviews.

Conversely, the publication explicitly rejects consumer-focused content, such as standard game reviews, previews, or guides, unless they possess a significant business or policy angle. It also maintains a strict policy against accepting sponsored content as editorial, directing those interested in promotional placement toward its formal advertising channels. To ensure efficiency, PR professionals are instructed to provide concise summaries, clear justifications for the publication’s relevance, and explicit details regarding the exclusive access or data being offered. This structured approach ensures that all accepted content adheres to the publication’s established tone and thematic scope.