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NEXON Co.
The NEXON FY2019 Q4 earnings question-and-answer session outlines a strategic pivot toward a more concentrated portfolio of high-quality, immersive online games. Management emphasizes a transition away from broad-based game development toward fewer, larger titles that leverage the company’s core expertise in deep, long-term engagement models. This shift is intended to optimize marketing expenditures and improve development efficiency through the adoption of advanced internal tools and technologies, particularly those developed by Embark Studios, which aim to reduce the rising costs associated with AAA game production.
Key operational updates include a focus on revitalizing the Dungeon&Fighter franchise in China through a major March update, which introduces a level cap increase and third-awakening mechanics designed to re-engage casual users. Despite concerns regarding user churn and the impact of the COVID-19 pandemic, leadership maintains that performance remains aligned with internal projections, with no significant shifts in player engagement observed at the time of the report. Furthermore, the company reaffirmed its commitment to launching Dungeon&Fighter 2D Mobile in the first half of 2020, with expectations for a second-quarter release.
Regarding capital allocation, the company intends to move away from using 2019’s specific shareholder return levels as a rigid benchmark. Instead, management plans to prioritize stable dividend payments moving forward while maintaining flexibility for agile share buybacks. The overall corporate strategy remains focused on the "upper right-hand quadrant" of game development—titles that are intuitive for new players to learn but offer the deep, sophisticated gameplay necessary for long-term retention, exemplified by the ongoing development of KartRider: Drift and the continued success of the MapleStory franchise.
The Game Business · 2026