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NEXON Co.
The Nexon Q1 2024 earnings conference call focused on the company’s long-term franchise management strategy, specifically addressing the stabilization of the Dungeon&Fighter (DNF) PC title in China and the upcoming launch of DNF Mobile. Leadership emphasized a commitment to sustainable growth over short-term monetization, particularly regarding the in-game economy of the PC version of DNF in China. By increasing content volume, the company successfully raised the value of the in-game currency, Gold, from 100 RMB to 140 RMB per 100 million units, with a long-term target of 170 to 200 RMB to normalize operations.
While the PC version of DNF is expected to see a year-over-year revenue decline in Q2 due to the slow return of light users, the company anticipates that the launch of DNF Mobile will serve as a primary growth driver. Beta testing for the mobile title yielded positive retention metrics, and management expects the mobile platform to create synergy with the PC version, effectively expanding the overall franchise.
Beyond the DNF franchise, the company provided updates on its broader portfolio. The shooter title THE FINALS experienced high churn in Asian markets, prompting a collaborative effort between Embark Studios and Korean operations to implement major content updates throughout the year to improve retention. Meanwhile, the MapleStory franchise continues to demonstrate strong performance, with 33% year-over-year revenue growth for the PC version outside Korea and 65% growth for MapleStory M. The company’s overarching mid-to-long-term strategy centers on integrated franchise management, leveraging successful IP expansion models to ensure stability and attract younger demographics across global markets.
NEXON Co. · 2017