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NEXON Co.
The Q2 2021 earnings discussion for Nexon centers on the strategic management of its flagship Dungeon&Fighter franchise in China and the broader philosophy of balancing creative artistry with systematic game operations. Leadership emphasizes that while data-driven engineering is essential, the long-term success of entertainment products relies heavily on creative leadership, evidenced by the appointment of Myeong-jin Yun to oversee the entire Dungeon&Fighter franchise. This move aims to stabilize the title following a period of performance volatility, with recent June and July updates showing early signs of recovery in active and paying user metrics.
Financial performance for the third quarter is projected to show year-over-year growth, marking a departure from the downward trends observed in previous years. Despite these positive indicators, management maintains a cautious outlook, noting that the game has not yet fully bottomed out after two years of struggle. The company remains committed to a disciplined monetization strategy, prioritizing long-term game health over short-term revenue gains, and continues to rely on its decades of experience managing the natural ebb and flow of its core titles like MapleStory and Sudden Attack.
Regarding external risks, the company addressed concerns surrounding potential regulatory shifts in the Chinese market. Leadership noted that the impact on business performance is expected to be minimal, as the majority of the paying user base consists of individuals in their twenties rather than minors. Furthermore, the company reaffirmed its commitment to a share repurchase program of up to 100 billion yen by November 2023, contingent upon market conditions, investment opportunities, and regulatory compliance. The annual tax rate for the 2021 fiscal year is projected to remain within the 20% to 25% range.
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