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NEXON Co.
Nexon achieved a strong financial performance in the first quarter of 2014, generating ¥47.5 billion in revenue and ¥21.2 billion in operating income, figures that surpassed the company’s initial high-end projections. This growth was underpinned by stable performance in China and robust results in Korea, alongside a 44 percent year-over-year increase in average revenue per paying user. Despite these gains, the company experienced a decline in monthly active users, prompting a strategic pivot toward long-term player retention and quality over short-term monetization tactics.
The company’s forward-looking strategy prioritizes the reengineering of existing titles and a comprehensive restructuring of its mobile operations. This transition is expected to result in near-term margin compression, driven by increased human resource investments, higher royalty costs, and a shifting geographical revenue mix. Management remains cautious regarding the long-term performance of key titles like Dungeon&Fighter and potential goodwill impairments associated with the gloops subsidiary. Consequently, the company anticipates a group revenue decrease for the second quarter of 2014.
Reflecting confidence in its long-term value despite these operational shifts, the company authorized a ¥10 billion share buyback program, with the intent to retire the acquired shares. This financial maneuver, combined with the strategic pivot, underscores a commitment to sustainable growth within the global gaming market. While the company faces immediate headwinds related to rising costs and the integration of its mobile portfolio, the focus remains on stabilizing the user base and enhancing the quality of its core intellectual properties to ensure future profitability.
NEXON Co. · 2015