Country Reports·Updated Mar 17, 2026 by Adjust
The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by an 87% internet penetration rate and a global top-ten ranking for downloads and time spent in-app.
Generative AI applications experienced a 142.5% surge in downloads between 2023 and 2024, driven by local hyper-casual studios pivoting to AI-first development and proprietary Turkish-language models.
Finance app installs grew by 30% in the first half of 2025, bolstered by an 85% mobile banking adoption rate and retention rates that consistently outperform global medians.
Gaming remains a primary market driver with 12% year-over-year install growth in 2024, though day-one retention at 19% lags significantly behind the 26% global benchmark.
Turkish gamers exhibit high engagement, averaging 32.8 minutes per session—surpassing global averages—with hyper-casual titles capturing 28.6% of total install share.
Local developers dominate the e-commerce sector, accounting for 80% of the top-performing shopping applications in the country.
The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by an 87% internet penetration rate and a global top-ten ranking for downloads and time spent in-app.
Generative AI applications experienced a 142.5% surge in downloads between 2023 and 2024, driven by local hyper-casual studios pivoting to AI-first development and proprietary Turkish-language models.
Finance app installs grew by 30% in the first half of 2025, bolstered by an 85% mobile banking adoption rate and retention rates that consistently outperform global medians.
Gaming remains a primary market driver with 12% year-over-year install growth in 2024, though day-one retention at 19% lags significantly behind the 26% global benchmark.
Turkish gamers exhibit high engagement, averaging 32.8 minutes per session—surpassing global averages—with hyper-casual titles capturing 28.6% of total install share.
Local developers dominate the e-commerce sector, accounting for 80% of the top-performing shopping applications in the country.