Monthly Mobile Game Industry Report: December 2021

The document is a December 2021 monthly report on the mobile game industry, compiled from contributors including Sensor Tower, Liftoff, Vungle, App Annie, and Mobidictum, and covering the App Store and Google Play. It presents consumer reports on the best mobile games of 2021, NFT game player counts, ad creative performance by game type, and industry forecasts through 2023, alongside player spending and revenue data. Eight games, including PUBG Mobile and Honor of Kings at $2.8 billion each, generated more than $1 billion worldwide to date from the two stores. Users were said to spend over $350 million a day on mobile games and apps in 2021. Mobile game publishers accounted for 32% of publishers who became millionaires on iOS that year. Revenue was forecast to reach $117 billion across both stores by 2023, with Southeast Asia expected to grow 88% between 2020 and 2023, compared with 76% in Europe.