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MAG Interactive
MAG Interactive Interim Report Q2 2022/23 Presentation
Key insights
6 takeaways- 01MAG Interactive achieved record Q2 revenue, with net sales growing 25% year-over-year to 96 MSEK.See it on page 6
- 02ARPDAU increased by 32% year-over-year, rising from 6.0 to 7.8 USD cents, driven by a strategy of prioritizing higher-quality installs over volume.See it on page 9
- 03In-app purchase (IAP) revenues grew by 55% despite a decrease in total DAU compared to the previous year, with over 70% of the user base active for more than one year.See it on page 3
- 04The company maintains a strong financial position with a cash balance of 107 MSEK and rebounding profit margins.See it on page 7
- 05User acquisition (UA) spending decreased sequentially in Q2, with a trend toward lower UA investment continuing into Q3.See it on page 5
- 06The product portfolio is segmented into growth engines and mature titles, with key revenue contributors including Wordzee, Word Domination, Ruzzle, and WordBrain.See it on page 10
Summary
Stable revenues at record levels Improved profitability relative to Q1 Audience KPIs Compared to Q2 2021/22 DAU ARPDAU User acquisition 2 8 50 1 1.5 1.3 4 6.0 7.8 20 41 2 10 14 0 Q2 21/22 Q2 22/23 0 Q2 21/22 Q2 22/23 0 Q2 21/22 Q2 22/23 DAU - fewer, but higher quality ...
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