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MAG Interactive
MAG Interactive Year-End Report Q4 2025/26 Presentation
Key insights
6 takeaways- 01MAG Interactive reported a Q4 2025/26 EBITDA of 19 MSEK, marking a recovery compared to the previous year's performance.See it on page 10
- 02Net sales for the quarter reached 64 MSEK, down from 77 MSEK in Q4 2024/25, primarily due to a 21 MSEK reduction in user acquisition (UA) spending.See it on page 9
- 03The company maintains a strong cash position of 85 MSEK while focusing on operational leverage to drive profitability as they scale.See it on page 10
- 04Key performance metrics show a decline in DAU and UA volumes compared to the prior year, though ARPDAU remains strong at approximately 0.19.See it on page 9
- 05The company is shifting strategy toward a faster time-to-market by utilizing reusable platform systems for features like season passes, daily missions, and meta-progression.See it on page 6
- 06Future growth initiatives include the launch of 'Friends' games, an accelerated game roadmap, and the introduction of a new major game mode in QuizDuel.See it on page 12
Summary
Highest arpdau in history - 9c (+21%) 21 MSEK less UA (launch quarter) Two of our biggest games on the online 10/20 150 Challenge Challenge 4 Username Friends 5 Long Username Challenge Start New Game Super Long Uusernamn Challenge Username Challenge 23h Username Challenge Jonathan online Grungemelvin Faster time to market Higher ltv Reusable systems ship ...
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