MAG Interactive Interim Report Q1 2025/26

Key insights

7 takeaways

01
MAG Interactive reported net sales of 70,749 KSEK for the Q1 period (September–November 2025), a slight increase from 68,995 KSEK in the same period the previous year.See it on page 6
02
The company recorded an operating loss (EBIT) of 1,187 KSEK for the quarter, compared to a profit of 1,932 KSEK in Q1 2024/25.See it on page 11
03
User acquisition (UA) investment was limited to 19,332 KSEK during the quarter, as the company chose to avoid aggressive bidding in a high-cost US market to protect margins.See it on page 3
04
Game contribution decreased to 40,950 KSEK from 45,304 KSEK in the prior year's Q1, primarily due to lower UA volumes for the title Crozzle.See it on page 2
05
The company is focusing on international expansion for Crozzle and the implementation of a cross-game operations team to improve ARPDAU and leverage shared technical infrastructure.See it on page 5
06
Cash flow from operating activities was 9,198 KSEK for the quarter, down from 14,432 KSEK in the same period last year.See it on page 11
07
QuizDuel remains the company's largest product by daily active users, with recent performance bolstered by the global launch of the 'Teams' collaborative game mode.See it on page 9

Summary

MAG INTERACTIVE AB (PUBL) Q1 Sep-Nov 2025/26 2025/26 MAG Interactive is a leading mobile game developer focused on casual social games. With passionate, creative teams and a data-driven business model, MAG delivers world-class gaming experiences to millions of players worldwide. MAG specializes in word games and trivia, with a portfolio of titles including Quizduel, Wordzee, Crozzle, Ruzzle, WordBrain, Word Domination and Wordbubbles that have been downloaded over 350 million times.

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