Strategy Update: Long-term Product Outlook

CD PROJEKT is undergoing a strategic transformation focused on scaling its development capabilities, diversifying its intellectual property portfolio, and expanding its franchises across multiple media formats. The core objective is to evolve from a studio centered on singular major releases into a robust, multi-franchise organization capable of delivering consistent, high-quality single-player and multiplayer experiences. This transition is supported by internal structural changes, including the adoption of Agile methodologies, the implementation of a new game engine, and the expansion of the talent pool through North American acquisitions and the establishment of new development hubs.

The product roadmap centers on three primary pillars: The Witcher, Cyberpunk, and a new, internally incubated intellectual property known as Project Hadar. The Witcher franchise is set for significant expansion, including a new trilogy beginning with Project Polaris, a spin-off title by The Molasses Flood, and a third-party project titled Canis Majoris. Simultaneously, the Cyberpunk franchise will continue to grow through the Phantom Liberty expansion and the development of a sequel, Project Orion. These efforts are complemented by a transmedia strategy that leverages partnerships to extend these brands into television, film, mobile gaming, and merchandise.

Operational success is tied to a commitment to sustainable growth and talent retention. The company is prioritizing a healthy work environment, competitive compensation, and creative autonomy to attract top-tier developers. By integrating these human-centric goals with a diversified production pipeline, the studio aims to build enduring franchises that resonate with global audiences. While the strategy emphasizes long-term development, it maintains a focus on quality and franchise management to ensure that all future content aligns with the established reputation of its flagship titles.