Country & Regional Reports·Updated Apr 8, 2026 by App Annie
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Report · January 1, 2021
Published by App Annie
The analysis focuses on Latin America’s mobile ecosystem from July 2020 to June 2021, revealing a region that has accelerated digital adoption and monetization amid the pandemic. Mobile downloads surged 76 % year‑on‑year, reaching roughly 21 billion across iOS and Google Play, while consumer spend climbed 26 % to $2.9 billion. Android dominates downloads (≈89 %) yet iOS retains a higher spend share, commanding 56 % of total consumer expenditure. Brazil and Mexico together generate 73 % of regional downloads, with Brazil’s per‑capita income lower than Uruguay’s but still driving significant spend growth. Gaming remains a key driver, accounting for 50 % of LATAM consumer spend—below the global average of 68 %. Brazil leads in both downloads (4.6 billion) and revenue ($557 million), with Chile showing a strong spend‑to‑download ratio. Non‑gaming verticals such as Finance, Shopping, and Entertainment also expanded; finance apps grew 36 % YoY in Brazil, while shopping app downloads rose 30 %. Entertainment became the largest spend category in four of six major markets, reflecting limited Smart TV penetration and a shift to mobile streaming. User engagement metrics underscore high daily time spent, with Brazil averaging 5.4 hours per user and Mexico 4.8 hours—up 32 % and 36 % respectively from two years prior. Social, tools, and business categories saw the largest increases in sessions and minutes, indicating opportunities for productivity and contactless payment solutions. Demographic analysis shows a youthful audience: 61 % of shopping app users in Brazil are Millennials, and Gen Z dominates photo‑video and entertainment segments. Overall, the report highlights LATAM as a high‑growth mobile market with distinct platform dynamics, strong gaming and finance opportunities, and an emerging preference for mobile‑first entertainment and productivity apps.
The Latin American Mobile Landscape at a Glance: July 2020 — June 2021 New App App Store Daily Time Spent Downloads Spend Per User 20.9B $3.0B 4.2 Hrs +18% +26% +9% YoY Growth YoY Growth YoY Growth iOS,Google Play iOS,Google Play Android Phones
What's Inside The LATAM Market: At a Glance Sizing the Mobile Market How Increased Digital Access Has Spurred Growth Mobile-First Gaming Market Spotlight on Shopping
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We're continuously working to make Pinterest a positive and inspiring place for everyone. In 2021, we focused on bringing the best of our new creators' experience and our solutions for brands in Latin America. We expect to continue our mission to inspire people in an inclusive and diverse environment together with our growing community of creators and to make this experience more actionable through our enhanced shopping surfaces. AndréLoureiro Managing Director for Latin America Pinterest
With a solid omnichannel model and a successful digital strategy, Magalu has consolidated in the last year as the leader of formal retail in Brazil. Focused on its mission of promoting Brazilian retail digital transformation, Magalu strengthens its ecosystem through a marketplace model and new acquisitions covering logistics, financial services, food delivery and content. All of this converges in the strategy of increasingly create value to a single app, that offers multiple services on a customer-centric platform, promoting user engagement and higher retention rates. Marina Galvão Performance Marketing&App Growth Manager Magalu
Downloads & Consumer Spend Breakdown Reaching Mass Share is Critical in LATAM July 2020 - June 2021 to Success — Android Devices Downloads Consumer Spend Drove 89% of App Downloads in LATAM Region 18.0B 16.0B LATAM appears to be a sweet spot of mobile opportunity. When 14.0B adapting a strategy for Android users vs. iOS users, factors like penetration and monetization potential should be considered carefully, 12.0B along with the platform-unique behaviors. Use App Annie's market level data to assess opportunity and use insights from regional players to help 10.0B inform your launch strategy on Android and iOS. 8.0B LATAM represents a unique region in its distribution of downloads and spend by platform, revealing the importance of Android in the regions' growing mobile 6.0B market. Downloads neared 21 billion in regional mobile market, and internet penetration 4.0B continued to expand. Compared to spend, the share of downloads was significantly higher for Android devices, likely due to Operating System (OS) 2.0B representation in the region. The consumer spend split between iOS and Google Play indicates positive 0 monetization potential on mobile across both platforms.
AppLovin’s Q1 2026 financial update reports a revenue of $1.842 billion, up 59% year‑over‑year, and net income from continuing operations of $1.206 billion, a 66% increase to a net margin of 65%. Adjusted EBITDA reached $1.557 billion, an 85% margin, reflecting a 66% rise from the prior year. Cash flow from operations matched Adjusted EBITDA at $1.556 billion, underscoring strong operating liquidity. Shares outstanding averaged 1.053 million, with diluted earnings per share of $3.56. The company’s balance sheet shows cash and equivalents at $2.759 billion, up from $2.487 billion, and total assets of $7.708 billion versus $7.260 billion a year earlier. Long‑term debt remained stable at $3.514 billion, while equity rose to $2.363 billion from $2.135 billion. Operating expenses grew modestly, with research and development increasing to $94 million from $56 million, while sales and marketing rose slightly to $60.8 million. Methodologically, the update presents both GAAP and non‑GAAP measures; Adjusted EBITDA is defined by excluding items such as stock‑based compensation, restructuring costs, and goodwill impairment. The reconciliation table shows cumulative Adjusted EBITDA margins climbing from 65% in Q1 2025 to 85% in Q1 2026, driven by revenue growth and controlled cost expansion. The update covers the United States market for Q1 2026, with data drawn from audited financial statements and internal reconciliations.
The 2026 State of Gaming analysis demonstrates a shifting landscape in which mobile gaming remains the largest driver of downloads—approximately 50 billion in 2025—but its growth rate is slowing. Revenue, however, continues to climb as monetization models mature and lifetime value deepens, especially within hybrid‑casual titles that now generate the most incremental income. In contrast, PC and console platforms experience record revenue growth, with Steam’s premium segment up 32 % and blockbuster releases such as Battlefield 6 capturing significant market share from incumbents. Shooter downloads on these platforms have plateaued, suggesting new titles are primarily cannibalizing existing audiences rather than expanding the category. Genre‑specific dynamics reveal that strategy games are the only mobile genre to grow in downloads, driven by 4X titles from Eastern developers. Action and shooter games dominate PC/console gains, while hyper‑casual remains the largest download engine but shows a notable lift in time spent, particularly in Tier 2 markets. Casual titles face declining day‑7 retention, indicating a stickiness challenge that could erode long‑term player value. Live‑ops and acquisition strategies have evolved toward retention‑focused events, multi‑tier season passes, and expedition‑style rewards. These mechanisms now represent the most reliable revenue drivers across competitive genres such as RPG, action, and simulation. Advertising spend remains concentrated on social channels—YouTube, Facebook/Instagram—and high‑attention formats like video, playable, and rewarded ads. Battlefield 6’s pre‑launch spend surpassed Call of Duty titles, leveraging Facebook, Reddit, and desktop display, while its post‑launch strategy pivoted to YouTube with cinematic, celebrity‑hook creatives. Geographically, the U.S. market shows a skew toward lifestyle and puzzle categories despite lower IAP shares, whereas casino titles exhibit higher spend‑to‑revenue efficiency. Overall, the industry is moving from acquisition toward deeper monetization per user, with indie shooters and simulation titles gaining traction amid intense competition in the shooter segment.
The interim filing presents the fourth‑quarter 2025 financial results for a midcore‑casual gaming group, emphasizing a record‑setting revenue run and the successful execution of a transformation agenda that includes the integration of the Plarium acquisition and the rollout of a new district structure in early 2026. Revenue reached SEK 3,123 million, reflecting 108 % organic growth year‑on‑year and a 25 % increase on a constant‑currency basis, while adjusted EBITDA rose to SEK 717 million, delivering a 23 % margin that matches the full‑year figure. Unlevered free cash flow amounted to SEK 878 million, with a cash‑conversion rate of 66 % and a leverage ratio of five times EBITDA, underscoring robust liquidity and disciplined capital management. User‑acquisition spending accelerated, representing 38 % of quarterly revenue—up from 37 % in the prior quarter—and grew 76 % on a reported basis, driven by heightened investment in original studios, new casual titles, and the racing franchise. The direct‑to‑consumer channel expanded by 600 basis points to 32 % of total revenue, reflecting a strategic shift toward higher‑margin in‑app purchases. Across the fiscal year, the company posted a 9 % organic revenue increase, with word‑games, racing, and RAID franchises delivering the strongest quarter‑end performance. Operating cash flow for the quarter stood at SEK 840 million, while adjusted net income was SEK 1,390 million, translating to an adjusted EPS of SEK 11.33. The financial outcomes exceed guidance and position the firm to meet its medium‑term outlook, with a pre‑IPO study for PlaySimple concluded and the midcore transformation progressing as planned.
The report argues that Vietnam’s mobile gaming sector will reach a billion‑dollar valuation by 2025, driven by an expanding user base and high spending per download. In 2023, 1.1 billion mobile users and 900 million mid‑core players generated gross revenue of approximately US$1.3 billion, with a compound annual growth rate of 9.8 % across all platforms. The analysis attributes this surge to rapid mobile penetration, widespread 5G coverage (average speed 75.7 Mbps), and a growing banking‑linked payment ecosystem that facilitates in‑app purchases. A key finding is the regulatory shift that began in 2025, when Apple introduced a mandatory license field and the Vietnamese government revoked 1,081 unlicensed titles. This crackdown reduced total downloads by 13.7 % but created a more favorable environment for compliant mid‑core games, which now dominate the market. The report’s methodology involved surveying 250 representative titles with significant download volumes, measuring D1 and D7 retention, playtime, and revenue. Data were cross‑validated with internal tools and third‑party analytics to correct discrepancies common in the local market. Geographically, the study focuses on Vietnam but benchmarks against other Southeast Asian markets. It notes that while daily playtime is rising across the region, Vietnam’s revenue per download exceeds that of the Philippines by at least 28 %. The report concludes that early licensing and a focus on social, competitive, and narrative‑rich mid‑core experiences—particularly 4X strategy, MOBA, squad RPG, MMORPG, and battle royale genres—will be critical for publishers seeking sustainable growth in the Vietnamese market.