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Key Insights
How to Win on Mobile in LATAM: 2021
App Annie~19 min full read
- 01
LATAM mobile downloads surged 76% year-on-year to 21 billion, while consumer spending grew 26% to $2.9 billion between July 2020 and June 2021.
See it on page 9 - 02
Android dominates the market with 89% of total downloads, yet iOS commands 56% of total consumer expenditure in the region.
See it on page 8 - 03
Brazil and Mexico are the primary drivers of the regional market, collectively accounting for 73% of all mobile downloads.
See it on page 12 - 04
Gaming accounts for 50% of total consumer spend in LATAM, with Brazil leading the region at $557 million in gaming revenue.
See it on page 22 - 05
Daily mobile usage is exceptionally high, with average time spent per user reaching 5.4 hours in Brazil and 4.8 hours in Mexico, representing growth of 32% and 36% respectively over two years.
See it on page 13 - 06
Non-gaming verticals are expanding rapidly, evidenced by a 36% year-on-year growth in finance app usage in Brazil and a 30% increase in shopping app downloads.
See it on page 15 - 07
Entertainment has become the top spending category in four of the six major LATAM markets, driven by a mobile-first shift due to limited Smart TV penetration.
See it on page 16
That's the gist.
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