How Critical Force is bringing eSports to first-person shooters on mobile

I'm talking about mostly about our game critical ops and how we did it and what we are aiming to put it he system the equipment I changed green button yeah good so those who don't know me I'm believe a cap Iranian have been intrapreneur since 1994 in six different companies I have been working at supercell I had been working also at current university of applied sciences where I found it game development curriculum and found an c or critical force we are located in kalyani northern finland and we focus on online

multiplayer shooter games and we have also office in chiang mai thailand so we are practically for running company in the fast growing mobile FPS and mobile eSports scene so actually we are the only competitive mobile first person shooter game developer in the world we have at the moment 18 talented came table developers mixed young talents and also some industry veterans and we have top industry advisors like min Guzman lay who is creative counter-strike and also team also meaning who is x0 sooo lucky and also see a small child games and also our very previous lawyer yarn permanent he is advising us in a legal stuff

back and we won also crosswalk and started competition last year and we have a vision and mission as every company should have so our vision is that we should become global market leader of mobile multiplayer first-person shooting games with the largest fpse sports community that's quite the Christian but we believe in that and I were missing is that we will make the best mode by the first person shooter games in the world and definitely with understanding the players and the community and respecting them so our first game critical strike portable with first class already 2012 it pay became quite popular game over 40 million downloads and about 300,000 daily active users and it was there were

no practically no monetization except ads but that was quite the sickening signal significant revenue for us to develop our new game critical ops and critical ops is mobile first person shooter online game with no pay to win mechanics so that's why it makes it combated if the players cannot buy better weapons with money it's cool if skill-based game and it's available at the moment and Google Play and on up to us an open alpha version not in every country for example iOS version is not available in USA Russian President some other countries and now video time you

thank you good so a little bit about the development and launching strategy we had so normally mobile game companies start developing that game until soft loans which is pretty in the end in the

development life cycle then they have soft launch period-- and then they get some three kings this very small group of players who play the game and they play a company improves the game and then launch but we have had totally different approach so we launched the game very very early first so when here's the timeline so for example we started developing critical option jun 2014 and we already gave the game out as a closed test version on web so why wait so web was very easy tool to launch the game or new version fast for example you book they put the new version in every hour if you want and and so we tested the game as a web version first how the

words have the gameplay works how the balancing works how the backend work and so on until we make it a public into 2015 but we also development developed mobile version same time so we saw that the game is working also on mobile wealth and we started closed test version on Android and August 2015 and then make it open in September 2015 and first in Singapore and then other countries more and more and until end of november when we had the game or whatever label in every country complain and all the time we developed the game further and further and further and that's that the reason was that we get lots of feedback we listen to our

players and also the community crowd all the time crew crew all the time so that we could make the game better and better and better before the big Lodge comes and the game is still not ready so future complete release should be in January next year so then there should be all the necessary features and elements we need to have this example about the recall it is soft launch which we missed the first Irish version launched in some country and we made in Singapore and it made pretty well so we became number one on iOS games and ipad games and the number one in number two in iOS ipad case sorry i just get i forget it's it like so that went pretty

well and we have to gain available on iOS also in some other countries so the conclusions of the game so far so we have now something like more than 200,000 daily active users when put 8 million monthly active users and over 10 million concurrent users at 10,000 concurrent users and the game has proven that it has high vulnerability so we have got over 8 million downloads without paid user acquisition so we haven't used any money for user acquisition so the marketing we have done has been done by ourselves and the most important are the ways to market who came other tournaments and of course the community and facebook where we have frequent posts and so on so we have something like near 60 thousand likes on

the facebook page and so we have only cosmetics items in the game as a monetization so we don't sell power so we'd sell credits only and with the credits players can buy cases with the case is consist some kind of random skin as you saw in the video the guns have different kind of skins and it works really well of course it does not bring her huge amounts of money but but it works and players are happy because this it is not paid to win of course we will have other kind of monetization metals later for example some play and blames and araneta kids and whatever so we will

see it and and it's also good that players have already started to organize tourneys by themselves yeah players are quite happy they love our game they think it's the best game in the world just not first came into the best first-person mobile first as a soda in the but they're they're really dedicated players anyway when they are quite happy so about the future as I told the official feature complete release would be in January 2017 and then we really start to post the game in the mobile eSports and we will start it actually in most in the u.s.a and and and South Korea with our partner and then the Amish domination of the mobile fpse

sports world should pick up begin so here's some main feature updates we need to do so we don't have tutorials and print system social functions yet which will increase retention and virility clan system and ranked Matt sees will also increase virility a lot and of course retention and then massive polished version 1 so but the mobile first person to the eSports so why we believe that it will become big the reason is that there's so much more mobile phones and tablets and PCs so we can say that there's maybe 10 15 times more capable mobile devices which can be used for four games like ours and of

course these guys and play your spawn to play competitively too and many of them have never even owned pc they start to play with the mobile phone so it's very natural that there it's the only gaming device and they want to play competitively too so our goal is to make critical obstacles popular piece post first-person shooter game on mobile devices in the world so this picture is one of the tournament's we we made last spring so how we will exceed the goal so most important of course is that the game is good with competitive gameplay easy to your starch controls it has nice graphics to watch and try to play monetization the back end system is important this is actually the hardest part making making a multiplayer online game and and we have managed to do

pretty pretty good package system with also some security and anti-hacking consistent their common it is great so we have lots of enthusiastic fans already who work for us voluntarily as much and testers they formed already glass even if we don't have any clan system it's in the game over 350,000 youtube videos have been done and our game is third most streamed gaming mode cross so we have great partners mostly the USA and we organize tournaments with those partners so we started in February this year the first tournament and we had 350 teams applied it was 3 vs 3 game

and 2b shows with our partner darkest nation and 64 teams and tournament lasted one month so they were every weekend ever Matt Smith was streamed in mop cross after that there were a few smaller tournaments the four versus four and five versus five matches also one tournament in Russia and we just announced a critical ops world cup there will be qualifiers in every continent so we start in North America qualifiers and last week there were already 600 teams applied and we choose 64 teams in the tournament and choose true best for the world cup it will this will be held in January

and there will be also money price as i said we stream the tourneys and Matt sees mop grass and and in facebook live streaming and releasing our players as I told you already the development is dry community driving get the feedback and analyze the feedback and we have we are using this goat channel that's very good tool for discussing with the community and getting feedback and have a forums and and so on because we care about our place we don't want any angry players because happy plays out the most dedicated players and after the 0.1 launch we start to work with professional tournament organizers and companies and looking for them we will organize the tournament's also some

broadcasting channels who are broadcasting tournaments like in Korea there's three dedicated eSports TV channels and we support also small organizations to arrange small size tournaments give them prices and so on and of course if we have all regular live streaming weekly so follow our Facebook site and also Twitter there's good news coming like this one today we announced we closed the 4.5 million dollar investment from NH and entertainment from Korea so this is a huge Korean company and and with 3,500 employees and offices everywhere in Asia so that is a strategic partnership that they will publish the

game everywhere in Asia and also organize the tournament's there and take care of the community so we are looking forward to have a great great cooperation intent especially in South Korea where we start the tournament's next year so I have two minutes for questions any questions congratulations up once question is that it's a further left between the pc esports comp our competitors and players are you biting the same varieties also playing the critical force mobile eSports game I'm not sure yet is there any any any competitive place one now

playing competitively a counter-strike but I know that there are those guys who have been playing according to start competitively so they have started to play our game and one of the clans the ardent clan they are practically professional gamers or former professor chromosome so there is and also many of them they are playing pc on pc they're playing counter-strike and on mobile they're playing our game you