GameSquare Acquires Click Management for $8.5 Million

Key insights

6 takeaways

01
GameSquare Holdings acquired Click Management for an initial $8.5 million, with an additional $3 million in potential earn-outs tied to financial performance targets over the next two years.
02
The acquisition deal structure includes an upfront cash payment of $4.5 million, followed by a $4 million payment due within 60 days of December 31, 2025.
03
GameSquare is discontinuing its programmatic advertising division, Frankly Media, which previously recorded an EBITDA loss of $1.1 million on $46.9 million in sales.
04
Click Management brings over 75 gaming-related creators to GameSquare and reported $12.4 million in annual revenue for 2024, having closed more than 545 commercial deals.
05
GameSquare projects the Click Management acquisition will generate $14.5 million in annualized pro-forma revenue and $1.2 million in annualized pro-forma EBITDA.
06
As part of a broader consolidation strategy, GameSquare is merging its Sideqik CRM solutions provider into Stream Hatchet, a move expected to reduce annual operating expenses by $1.25 million.

Summary

GameSquare Holdings, a publicly traded esports and gaming company, acquired Click Management in September 2025 for an initial consideration of $8.5 million. The deal includes an upfront cash payment of $4.5 million, with an additional $4.0 million due within 60 days of year-end 2025. Furthermore, Click Management is eligible for up to $3.0 million in performance-based earn-outs over the following two years.

The acquisition serves to bolster GameSquare’s creator-focused business model. Click Management, which represents over 75 English-speaking gaming creators, reported $12.4 million in annual revenue and facilitated more than 545 commercial deals in 2024. GameSquare anticipates the integration will generate $14.5 million in annualized pro-forma revenue and approximately $1.2 million in annualized pro-forma EBITDA.

Concurrent with this expansion, GameSquare is restructuring its internal operations to improve financial efficiency. The company is discontinuing its programmatic advertising division, Frankly Media, which previously recorded an EBITDA loss of $1.1 million. Additionally, GameSquare is consolidating its agency business, integrating Click Management into its existing portfolio alongside Zoned Gaming and GameSquare Experiences, while merging its Sideqik CRM solutions provider into Stream Hatchet. These consolidation efforts are projected to reduce annual operating expenses by $1.25 million.