Gamescom 2018: Telekom mit SoftwareBoost am Gamecity-Stand

At the 2018 Gamescom trade fair, Deutsche Telekom utilized the Gamecity Hamburg joint booth to promote its cloud infrastructure and business support programs to the gaming industry. The primary objective was to engage with small and medium-sized enterprises, independent developers, and publishers, positioning the company as a key partner for digital transformation within the German games sector.

The company highlighted two core offerings: the Open Telekom Cloud and the SoftwareBoost partner program. The Open Telekom Cloud is marketed as a secure, German-hosted infrastructure solution that leverages OpenStack technology to meet high data security standards. Complementing this, the SoftwareBoost program provides specialized support for game studios and developers, including cloud usage credits, marketing assistance, and networking opportunities. These initiatives are designed to lower barriers to entry for studios requiring robust backend and online capabilities.

This engagement reflects a broader strategic focus on the German gaming market, which the company identifies as a significant economic driver. By maintaining a presence at the Gamecity Hamburg booth, the company sought to facilitate direct consultations with industry professionals regarding their specific cloud requirements. The initiative underscores the importance of regional hubs like Hamburg in fostering growth for the national games industry and highlights the ongoing integration of telecommunications infrastructure into the professional game development ecosystem.