PlayWay SA operates a massive corporate ecosystem consisting of over 70 subsidiary companies and multiple internal development teams.
President Krzysztof Kostowski founded the company in 2011 to focus on game production and incubation, following his tenure as a leading Polish game distributor from 2002 to 2011.
The company’s growth strategy is anchored in the successful development of simulation franchises, most notably Car Mechanic Simulator and House Flipper.
Vice President Jakub Trzebiński, who has served since 2016, oversees the company’s global marketing, production cycles, and talent acquisition while leveraging his background in industry journalism.
PlayWay’s business model centers on rapid incubation, managing the entire production pipeline from initial concept and team assembly to international publishing.
By 2020, the leadership’s strategic focus established PlayWay as a dominant force in the simulation genre and a prolific incubator for small to medium-sized studios.
Executive leadership maintains influence across the broader Polish gaming sector through historical supervisory roles at companies including Ultimate Games SA and Movie Games SA.
The leadership structure of PlayWay SA is defined by a management team with extensive experience in game development, distribution, and media relations within the Polish and global markets. Krzysztof Kostowski, the company’s President, has been a central figure in the industry for over twenty-five years. After establishing Play sp. z o.o. as a leading Polish game distributor between 2002 and 2011, he founded PlayWay SA to focus on high-quality production and the incubation of innovative development teams. Kostowski is credited with the conceptualization of the company’s most successful franchises, including Car Mechanic Simulator and House Flipper, and currently oversees a massive corporate ecosystem comprising over seventy subsidiary companies and multiple internal development teams.
Supporting the executive leadership is Jakub Trzebiński, who has served as Vice President since 2016 and holds the dual roles of Chief Operating Officer and Chief Marketing Officer. Trzebiński’s background is rooted in marketing, public relations, and specialized journalism, having previously written for prominent industry publications such as CD-Action and Polygamia.pl. His responsibilities within the organization involve managing global brand integrations for major titles like Farm Expert, supervising production cycles, and identifying new development talent. Furthermore, his influence extends across the broader Polish gaming sector through past supervisory roles at Ultimate Games SA and Movie Games SA.
Together, these executives manage a business model centered on rapid incubation and global scaling. The leadership’s methodology emphasizes a hands-on approach to the entire production pipeline, from initial game concepts and team assembly to international publishing. By 2020, this strategic direction solidified PlayWay’s position as a dominant force in the simulation genre and a prolific incubator for small to medium-sized development studios.