Mobile game benchmarks derived from a sample of 16,262 titles with at least 1,000 monthly active users reveal that first-day retention (D1) has slipped in 2025 compared to 2024, with the top quartile achieving just over 30% and the top decile reaching roughly 40%. The uppermost 1% of games attain D1 retention between 64-68%, while median seven-day (D7) retention sits below 4%. Top performers exceed 25% D7, and the leading 1% reach 13-15% for thirty-day (D30) retention, a threshold associated with sustainable revenue streams. Daily playtime varies markedly by region; Africa shows the highest overall playtime, whereas Europe favors longer sessions. Top 25% titles average 22-24 minutes of daily play, with the best 1% surpassing 94 minutes. Session length averages 5.2 minutes for the top quartile, extending to 22 minutes for the elite 1%. Across all regions, weekday play accounts for 13-14% of weekly time, rising to about 16% on weekends.
For PC titles, a dataset of 3,582 games with at least 100 MAU indicates lower absolute D1 retention than mobile; the top quartile records 15-16%, while the elite 1% matches mobile leaders at 50-60%. D7 retention for the top 1% exceeds 20%, and D30 retention climbs to 10% for the same group, though a decline is noted over 2025. Median daily playtime on PC stands at 32-33 minutes, with the top quartile reaching 70 minutes and the best 1% exceeding 300 minutes. Session lengths average 18 minutes, extending beyond 100 minutes for the top 1%. Daily session counts average 1.65-1.7, doubling for the top 10% and reaching 7-10 sessions for the elite 1%. DAU/MAU ratios hover at 4-5% median, rising to nearly 40% for the top 1%. New player acquisition mirrors these patterns, with median games drawing 600-900 new users monthly and the top 1% attracting 400,000-500,000.
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