GameAddik Acquires Elusive Talent Agency

GameAddik, a Quebec-based marketing and ad-tech firm, has acquired Elusive Talent Agency to bolster its influencer marketing capabilities. The acquisition, announced in January 2024, integrates Elusive’s global roster of over 100 content creators into GameAddik’s existing portfolio, which includes the performance marketing network PWN Games and the marketing analytics tool GameRebellion. As part of the transition, Elusive founder and CEO Kieran John will join the GameAddik leadership team as vice president of talent.

The acquisition serves as a strategic effort to enhance the measurability and impact of influencer campaigns within the gaming sector. Elusive brings significant scale to the partnership, representing creators who collectively reach an audience of 20 million and generate approximately 100 million monthly views on YouTube. By combining Elusive’s talent management expertise with GameAddik’s established infrastructure, the company aims to refine its service offerings and strengthen its position as an innovator in the digital advertising space.

This transaction follows a period of corporate restructuring for GameAddik. In 2023, BlackPines Capital Partners Ltd. acquired a 70% majority stake in the company from ESE Entertainment for approximately $9.1 million CAD. ESE Entertainment retains a 30% interest in the firm. GameAddik, which has operated since 2015, continues to focus on its core mission of providing data-driven marketing solutions for the gaming industry, leveraging its current workforce of approximately 37 employees to integrate the newly acquired talent operations.