H1 FY2011 net sales fell 27.5% to ¥11,069 million, while operating losses widened significantly from ¥641 million to ¥1,656 million compared to the same period in 2009.
See it on page 8The financial decline was primarily driven by a one-time goodwill amortization expense of ¥510 million resulting from the merger with Koei and the acquisition of Koei Net Co., Ltd.
See it on page 2Game segment revenue dropped 16% to ¥6,330 million, though this was partially offset by modest growth in the Online and Media segments.
See it on page 4The company remains heavily dependent on the Japanese market, which accounts for 85.5% of total revenue, leaving only 14.5% generated overseas.
See it on page 5Management projects a turnaround for FY2010, targeting an operating profit of ¥4,000 million driven by the Game segment, despite a flat 0.0% growth projection for total sales.
See it on page 9Strategic shifts include a new focus on social gaming using existing intellectual property, expansion into mobile and PC platforms, and the creation of a Global Marketing Department to increase international reach.
See it on page 17The first‑half financial results for the fiscal year ending March 2011 show a sharp decline in revenue and profitability compared with the same period in 2009. Net sales fell from ¥15,264 million to ¥11,069 million, a 27.5 % drop, while operating loss widened from ¥641 million to ¥1,656 million. Ordinary profit and net income also deteriorated, with ordinary loss increasing from ¥349 million to ¥1,097 million and net loss rising from ¥415 million to ¥571 million. The decline is largely attributed to a one‑time goodwill amortization expense of approximately ¥510 million incurred after the merger with Koei and acquisition of Koei Net Co., Ltd. The company’s operating segments reflected uneven performance: Game sales dropped by 16 % to ¥6,330 million, while Online and Media segments saw modest gains. Regional sales remained concentrated in Japan (85.5 %) with overseas sales accounting for 14.5 % of total revenue.
The consolidated plan for FY 2010 projects a modest 0.0 % change in total sales to ¥34,500 million, with operating profit expected to rise from a loss of ¥641 million in FY 2009 to a gain of ¥4,000 million. Ordinary profit and net income are projected to improve by 13.0 % and 7.8 %, respectively, largely driven by a projected operating profit of ¥4,000 million in the Game segment. The plan also outlines significant capital expenditures (¥1,685 million) and a shift in marketing focus toward overseas markets and social gaming.
Methodologically, the report relies on consolidated financial statements for the first half of FY 2010 and comparative figures from FY 2009, with adjustments noted for goodwill amortization. The document also includes strategic initiatives such as the launch of social games based on popular IPs, expansion into mobile and PC platforms, and the establishment of a Global Marketing Department to strengthen overseas presence.