Updated Mar 23, 2026 by Koei Tecmo
H1 FY2011 net sales fell 27.5% to ¥11,069 million, while operating losses widened significantly from ¥641 million to ¥1,656 million compared to the same period in 2009.
The financial decline was primarily driven by a one-time goodwill amortization expense of ¥510 million resulting from the merger with Koei and the acquisition of Koei Net Co., Ltd.
Game segment revenue dropped 16% to ¥6,330 million, though this was partially offset by modest growth in the Online and Media segments.
The company remains heavily dependent on the Japanese market, which accounts for 85.5% of total revenue, leaving only 14.5% generated overseas.
Management projects a turnaround for FY2010, targeting an operating profit of ¥4,000 million driven by the Game segment, despite a flat 0.0% growth projection for total sales.
Strategic shifts include a new focus on social gaming using existing intellectual property, expansion into mobile and PC platforms, and the creation of a Global Marketing Department to increase international reach.
H1 FY2011 net sales fell 27.5% to ¥11,069 million, while operating losses widened significantly from ¥641 million to ¥1,656 million compared to the same period in 2009.
The financial decline was primarily driven by a one-time goodwill amortization expense of ¥510 million resulting from the merger with Koei and the acquisition of Koei Net Co., Ltd.
Game segment revenue dropped 16% to ¥6,330 million, though this was partially offset by modest growth in the Online and Media segments.
The company remains heavily dependent on the Japanese market, which accounts for 85.5% of total revenue, leaving only 14.5% generated overseas.
Management projects a turnaround for FY2010, targeting an operating profit of ¥4,000 million driven by the Game segment, despite a flat 0.0% growth projection for total sales.
Strategic shifts include a new focus on social gaming using existing intellectual property, expansion into mobile and PC platforms, and the creation of a Global Marketing Department to increase international reach.