The Brazilian game industry grew by 3% in 2022, bucking the global trend of a 4.3% market decline.
See it on page 3International revenue is a primary driver for the sector, with 58% of studios selling abroad and 70% of those studios generating more than half of their turnover from foreign markets.
See it on page 8The industry consists of approximately 1,042 active development studios, with 85% of these entities formally registered.
See it on page 5The Southeast region remains the dominant hub, hosting 58% of all studios, though emerging growth is visible in the Northeast, which saw a 1% year-over-year increase.
See it on page 6Export activity is heavily concentrated in the United States (58%), Latin America (57%), and Western Europe, with the latter showing the most significant growth in market share from 49% to 54%.
See it on page 9Participation in international B2B events is the primary lever for growth, with 39% of studios now attending foreign events as listeners or visitors and 13% participating in commercial missions.
See it on page 9**Fact Sheet 2023 – Brazil Game Industry – Executive Summary**
Below is a concise synthesis of the most relevant data, trends and insights from the 2023 Fact Sheet (compiled July 2023) on the Brazilian games sector. All figures refer to the 2022‑2023 survey period unless otherwise noted.
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## 1. Macro‑economic context | Indicator | 2022 | 2023 (survey) | |-----------|------|---------------| | **Growth of the sector** | +3 % (contrasting with a 4,3 % global decline) | Continued modest growth; Brazil remains one of the few markets expanding year‑on‑year. | | **International revenue share** | 70 % of studios earn > 50 % of their turnover abroad | 58 % of studios now sell internationally; 10 % have permanent reps or PR offices overseas. | | **Key export markets** | United States (58 %), Latin America (57 %), Western Europe (54 %) | Same hierarchy, with a noticeable rise in Western‑European share (from 49 % to 54 %). |
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## 2. Industry structure & geography | Metric | Value | |--------|-------| | **Active development studios (2022)** | **≈ 1 042** (↑ ~ 2 % YoY) | | **Studios > 10 yr old** | 17 % | | **Studios < 2 yr old** | 19 % | | **Formalised studios** | 85 % (63 % of the non‑formalised plan to formalise within 2 yr) | | **Regional distribution** | Southeast 58 % (dominant hub), South 20 % (‑1 % YoY), Northeast 15 % (+1 % YoY), Center‑West 6 %, North 2 % (‑1 % YoY) | | **Unlocated studios** | 222 (data gaps) |
*Implication:* The sector is highly concentrated in the Southeast, but growth is emerging in the Northeast and other regions, driven by remote‑work adoption and expanding local education programs.
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## 3. Internationalisation & market exposure * **Export activity:** 58 % of surveyed studios reported sales abroad in 2022. * **Foreign representation:** 10 % maintain a dedicated overseas representative or PR office. * **International business exposure (2022 vs 2023):** * Visitor/Listener at foreign events – 33 % → 39 % * Exhibitor/Presenter – 17 % → 14 % * Commercial missions – 10 % → 13 % * International round‑tables – 30 % → 33 %
*Key takeaway:* Participation in B2B events abroad is the most effective lever for increasing foreign sales and partnerships.
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## 4. Technology stack (engines) |
