Report

Brazilian Game Industry 2023

1 January 202324 pages4,619 words

Summary

**Fact Sheet 2023 – Brazil Game Industry – Executive Summary** Below is a concise synthesis of the most relevant data, trends and insights from the 2023 Fact Sheet (compiled July 2023) on the Brazilian games sector. All figures refer to the 2022‑2023 survey period unless otherwise noted. --- ## 1. Macro‑economic context | Indicator | 2022 | 2023 (survey) | |-----------|------|---------------| | **Growth of the sector** | +3 % (contrasting with a 4,3 % global decline) | Continued modest growth; Brazil remains one of the few markets expanding year‑on‑year. | | **International revenue share** | 70 % of studios earn > 50 % of their turnover abroad | 58 % of studios now sell internationally; 10 % have permanent reps or PR offices overseas. | | **Key export markets** | United States (58 %), Latin America (57 %), Western Europe (54 %) | Same hierarchy, with a noticeable rise in Western‑European share (from 49 % to 54 %). | --- ## 2. Industry structure & geography | Metric | Value | |--------|-------| | **Active development studios (2022)** | **≈ 1 042** (↑ ~ 2 % YoY) | | **Studios > 10 yr old** | 17 % | | **Studios < 2 yr old** | 19 % | | **Formalised studios** | 85 % (63 % of the non‑formalised plan to formalise within 2 yr) | | **Regional distribution** | Southeast 58 % (dominant hub), South 20 % (‑1 % YoY), Northeast 15 % (+1 % YoY), Center‑West 6 %, North 2 % (‑1 % YoY) | | **Unlocated studios** | 222 (data gaps) | *Implication:* The sector is highly concentrated in the Southeast, but growth is emerging in the Northeast and other regions, driven by remote‑work adoption and expanding local education programs. --- ## 3. Internationalisation & market exposure * **Export activity:** 58 % of surveyed studios reported sales abroad in 2022. * **Foreign representation:** 10 % maintain a dedicated overseas representative or PR office. * **International business exposure (2022 vs 2023):** * Visitor/Listener at foreign events – 33 % → 39 % * Exhibitor/Presenter – 17 % → 14 % * Commercial missions – 10 % → 13 % * International round‑tables – 30 % → 33 % *Key takeaway:* Participation in B2B events abroad is the most effective lever for increasing foreign sales and partnerships. --- ## 4. Technology stack (engines) |

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